The LICQual Level 3 Certificate in Healthcare Marketing Strategy is a specialized qualification designed for healthcare professionals seeking to enhance their expertise in marketing, strategic planning, and patient engagement within healthcare organizations. This programme equips learners with the knowledge and skills needed to develop, implement, and evaluate effective marketing strategies that improve service visibility, strengthen patient relationships, and support organizational growth.
This qualification is not intended for fresh candidates. It is specifically aimed at experienced professionals who wish to advance their career prospects, expand their knowledge, and strengthen their Continuing Professional Development (CPD). Learners will explore key areas including marketing principles, healthcare consumer behaviour, digital marketing, strategic communication, brand management, and practical marketing applications tailored to the healthcare sector.
Centres delivering this qualification must ensure that training is led by competent and qualified staff with expertise in both healthcare and marketing strategy. Additionally, centres should provide learners with comprehensive study materials, case studies, digital tools, and a supportive learning environment to ensure successful skill development and application.
By completing this qualification, learners will be prepared to design and execute strategic marketing initiatives, enhance patient engagement, and contribute to the growth and reputation of healthcare organizations. The LICQual Level 3 Certificate in Healthcare Marketing Strategy provides learners with the practical skills, strategic insight, and professional credibility needed to assume greater responsibilities and progress in their careers within healthcare marketing and management roles.
Course Overview
Qualification Title
LICQual Level 3 Certificate in Healthcare Marketing Strategy
Total Units
6
Total Credits
24
GLH
120
Qualification #
LICQ2200730
Qualification Specification
To enroll in the LICQual Level 3 Certificate in Healthcare Marketing Strategy, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200730-1 |
Principles of Healthcare Marketing |
4 |
20 |
|
LICQ2200730-2 |
Market Research and Consumer Behaviour in Healthcare |
4 |
20 |
|
LICQ2200730-3 |
Strategic Marketing Planning in Healthcare |
4 |
20 |
|
LICQ2200730-4 |
Digital Marketing and Communication Strategies |
4 |
20 |
|
LICQ2200730-5 |
Brand Management and Healthcare Reputation |
4 |
20 |
|
LICQ2200730-6 |
Applied Healthcare Marketing Projects |
4 |
20 |
Unit 1: Principles of Healthcare Marketing
By the end of this unit, learners will be able to:
- Explain the core principles and concepts of marketing within healthcare settings.
- Analyse the role of marketing in enhancing patient engagement and service delivery.
- Evaluate branding, positioning, and value proposition strategies in healthcare.
- Apply ethical considerations and compliance standards in marketing activities.
Unit 2: Market Research and Consumer Behaviour in Healthcare
By the end of this unit, learners will be able to:
- Conduct market research using appropriate methods to gather healthcare data.
- Analyse patient behaviour, needs, and preferences to inform marketing strategies.
- Segment healthcare markets effectively for targeted marketing initiatives.
- Interpret research data to make evidence-based marketing decisions.
Unit 3: Strategic Marketing Planning in Healthcare
By the end of this unit, learners will be able to:
- Develop comprehensive marketing strategies aligned with organisational objectives.
- Set marketing goals, objectives, and key performance indicators (KPIs).
- Plan budgets and allocate resources efficiently for marketing campaigns.
- Integrate marketing strategies with overall healthcare operational plans.
Unit 4: Digital Marketing and Communication Strategies
By the end of this unit, learners will be able to:
- Utilise digital marketing channels such as social media, websites, and email campaigns.
- Apply content marketing and search engine optimisation (SEO) techniques.
- Develop communication strategies that engage patients and stakeholders effectively.
- Monitor, measure, and evaluate the impact of digital marketing campaigns.
Unit 5: Brand Management and Healthcare Reputation
By the end of this unit, learners will be able to:
- Develop and maintain a positive brand image for healthcare organisations.
- Apply crisis management and public relations strategies to protect brand reputation.
- Evaluate brand performance and patient perceptions.
- Recommend strategies to strengthen trust and credibility with stakeholders.
Unit 6: Applied Healthcare Marketing Projects
By the end of this unit, learners will be able to:
- Analyse case studies of successful healthcare marketing campaigns.
- Apply marketing principles and strategies to real-world healthcare scenarios.
- Prepare marketing proposals, presentations, and implementation plans.
- Assess outcomes of marketing initiatives and recommend improvements for future campaigns.
This course is suitable for:
- Healthcare marketing professionals looking to improve strategy development and campaign execution.
- Hospital administrators and managers responsible for promoting healthcare services and improving patient engagement.
- Communications and public relations staff aiming to strengthen branding and reputation management.
- Healthcare service managers who wish to align marketing strategies with organizational objectives.
- Digital marketing specialists focusing on healthcare campaigns and patient outreach.
- Clinicians or allied health professionals interested in developing marketing and strategic planning skills for service improvement.
- Professionals committed to CPD who wish to expand their expertise and prepare for leadership or managerial roles in healthcare marketing.
Enrolling in this course enables learners to develop practical marketing, strategic, and analytical skills, empowering them to drive patient engagement, enhance service visibility, and support organisational growth effectively.
To deliver the LICQual Level 3 Certificate in Healthcare Marketing Strategy, centres must meet strict standards to ensure high-quality training, learner success, and adherence to international educational standards. Key requirements include:
- Qualified and Competent Staff – Trainers, assessors, and internal quality assurers must have relevant qualifications and professional experience in healthcare marketing, strategic planning, and communications.
- Access to Learning Resources – Centres must provide learners with up-to-date study materials, case studies, digital tools, and marketing software to support effective learning and practical application.
- Appropriate Facilities – Training environments, whether physical or online, should include secure IT systems, multimedia equipment, and collaborative spaces for interactive sessions and project work.
- Assessment and Quality Assurance Systems – Centres must implement robust assessment procedures, internal verification, and quality assurance processes to ensure consistency and integrity of learner outcomes.
- Learner Support Services – Academic guidance, technical support, and career development resources should be available to help learners succeed throughout the qualification.
- Compliance and Data Security – Centres must follow best practices in information management, data protection, and compliance with relevant regulations when handling learner information.
- Commitment to CPD and Continuous Improvement – Centres should foster a professional learning environment that encourages continuous improvement, staff development, and learner progression.
By meeting these requirements, centers create an environment that enables learners to develop strategic, analytical, and practical marketing skills, ensuring they are fully prepared to contribute effectively to healthcare marketing strategy and organizational growth.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
