The LICQual Level 7 Postgraduate Diploma in Pharmaceutical Marketing (PgD Pharmaceutical Marketing) is an advanced qualification designed for professionals who wish to deepen their expertise in the fast-evolving field of pharmaceutical marketing and strategy. This programme focuses on equipping learners with the skills, insights, and practical knowledge required to successfully navigate the complex global pharmaceutical market, while driving growth and innovation within their organization’s.
This qualification is not intended for fresh candidates but is aimed at experienced professionals in pharmacy, healthcare, life sciences, and related industries who are committed to expanding their career opportunities and enhancing their Continuing Professional Development (CPD). Through a combination of academic study and real-world application, learners will gain the ability to critically analyse market dynamics, develop effective pharmaceutical marketing strategies, and apply ethical practices in promoting medicines and healthcare products.
Centres delivering the PgD Pharmaceutical Marketing must ensure the presence of competent and qualified staff with professional expertise in both pharmaceutical sciences and marketing. In addition, centres must provide access to all essential resources, training materials, and digital tools to guarantee a high-quality learning experience. This ensures that learners receive the academic support and professional guidance required to achieve success.
With its emphasis on leadership, innovation, and international best practices, this postgraduate diploma prepares learners to take on senior roles in pharmaceutical companies, healthcare organizations, and research institutions. It provides the ideal pathway for professionals who wish to strengthen their skills, broaden their knowledge base, and make a lasting impact in the pharmaceutical marketing sector.
Course Overview
Qualification Title
LICQual Level 7 Postgraduate Diploma in Pharmaceutical Marketing (PgD Pharmaceutical Marketing)
Total Units
6
Total Credits
120
GLH
600
Qualification #
LICQ2201237
Qualification Specification
To enroll in the LICQual Level 7 Postgraduate Diploma in Pharmaceutical Marketing (PgD Pharmaceutical Marketing), applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2201237-1 |
Strategic Principles of Pharmaceutical Marketing |
20 |
100 |
|
LICQ2201237-2 |
Consumer Behaviour and Market Research in Pharmaceuticals |
20 |
100 |
|
LICQ2201237-3 |
Pharmaceutical Product Development and Brand Management |
20 |
100 |
|
LICQ2201237-4 |
Digital Marketing and Innovation in Pharmaceuticals |
20 |
100 |
|
LICQ2201237-5 |
Regulatory Frameworks and Ethics in Pharmaceutical Marketing |
20 |
100 |
|
LICQ2201237-6 |
Leadership, Strategy, and Research in Pharmaceutical Marketing |
20 |
100 |
By the end of this course, learners will be able to:
Unit 1: Strategic Principles of Pharmaceutical Marketing
By the end of this unit, learners will be able to:
- Critically analyse global pharmaceutical market structures and emerging trends
- Apply advanced marketing theories to real-world pharmaceutical contexts
- Develop effective strategies to position and sustain pharmaceutical brands
- Evaluate the ethical implications of strategic marketing decisions
Unit 2: Consumer Behaviour and Market Research in Pharmaceuticals
By the end of this unit, learners will be able to:
- Demonstrate an advanced understanding of consumer behaviour in pharmaceutical markets
- Conduct and interpret pharmaceutical market research using multiple methodologies
- Apply data-driven insights to support product development and marketing strategies
- Enhance patient engagement and build stronger brand loyalty through targeted approaches
Unit 3: Pharmaceutical Product Development and Brand Management
By the end of this unit, learners will be able to:
- Analyse the pharmaceutical product lifecycle and its marketing implications
- Design and implement branding strategies for pharmaceutical and healthcare products
- Manage product portfolios to achieve sustainable growth and market share
- Evaluate risks and opportunities in launching new medicines in global markets
Unit 4: Digital Marketing and Innovation in Pharmaceuticals
By the end of this unit, learners will be able to:
- Assess the impact of digital transformation on pharmaceutical marketing practices
- Utilise digital platforms, social media, and e-marketing tools effectively
- Implement innovative digital strategies to engage healthcare professionals and patients
- Measure and evaluate the effectiveness of digital marketing campaigns
Unit 5: Regulatory Frameworks and Ethics in Pharmaceutical Marketing
By the end of this unit, learners will be able to:
- Demonstrate knowledge of global pharmaceutical regulations and compliance frameworks
- Evaluate ethical considerations in the marketing and promotion of medicines
- Apply international standards to ensure responsible and compliant marketing practices
- Balance commercial objectives with patient safety and professional accountability
Unit 6: Leadership, Strategy, and Research in Pharmaceutical Marketing
By the end of this unit, learners will be able to:
- Apply leadership and strategic management skills in pharmaceutical organisations
- Develop and implement long-term strategic marketing plans
- Conduct original research on pharmaceutical marketing challenges and opportunities
- Integrate evidence-based approaches into high-level marketing decision-making
The LICQual Level 7 Postgraduate Diploma in Pharmaceutical Marketing is specifically designed for professionals who want to advance their careers in the pharmaceutical, healthcare, and life sciences sectors. This qualification is not suitable for fresh candidates but is aimed at experienced learners committed to professional growth and Continuing Professional Development (CPD).
This course is ideal for:
- Pharmacists and healthcare professionals seeking to specialise in pharmaceutical marketing and strategy
- Marketing professionals in the pharmaceutical or healthcare industry looking to enhance their expertise and take on senior roles
- Pharmaceutical product managers and brand managers aiming to strengthen their skills in product lifecycle management
- Industry researchers and consultants working on pharmaceutical markets and regulatory compliance
- Business development executives and commercial managers in the life sciences sector aspiring to lead marketing teams and projects
- Educators and trainers in pharmacy, healthcare, or marketing who wish to broaden their subject expertise
Enrolling in this programme enables learners to gain advanced marketing knowledge, strengthen leadership capabilities, and contribute effectively to the success of pharmaceutical organizations. It is the perfect pathway for professionals who want to expand their skills, explore international best practices, and achieve excellence in pharmaceutical marketing.
Centres delivering the LICQual Level 7 Postgraduate Diploma in Pharmaceutical Marketing must demonstrate the necessary academic, professional, and resource capacity to ensure learners receive a high-quality education that meets international standards. The following requirements must be in place:
- Qualified and Experienced Staff
Centres must employ tutors, trainers, and assessors who are professionally qualified in pharmaceutical sciences, marketing, or related disciplines, with proven expertise in both theory and practice. - Access to Learning Materials and Resources
Centres must provide up-to-date learning resources, including textbooks, case studies, digital libraries, and access to pharmaceutical marketing research and publications. - Suitable Facilities and Infrastructure
Learning should take place in a supportive environment equipped with classrooms, seminar rooms, or online platforms that promote interactive and effective study. - Assessment and Quality Assurance Systems
Robust assessment methods, along with internal verification and quality assurance procedures, must be implemented to ensure fairness, accuracy, and consistency in learner achievement. - Learner Support Services
Centres must provide guidance, academic mentoring, and administrative support to help learners successfully complete their studies at a postgraduate level. - Technology and Digital Access
Learners should have access to computers, reliable internet connectivity, and digital platforms to facilitate online learning, research, and submission of assessments.
Meeting these centre requirements ensures that the PgD Pharmaceutical Marketing is delivered to the highest standards, enabling learners to gain advanced skills, expand their knowledge, and progress in their professional careers.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
