The LICQual Level 2 Award in Generative AI for Businesses is an advanced foundational course designed to equip professionals, entrepreneurs, and business leaders with practical skills and in-depth understanding of how Generative AI technologies are transforming the way businesses operate.
Building on basic AI knowledge, this course dives deeper into strategic implementations, content automation, customer personalization, and process optimization using Generative AI. It offers learners the opportunity to harness the power of AI tools in a hands-on, business-centric manner, while developing the confidence to make data-driven decisions in a competitive, digitally driven market.
Throughout the LICQual Level 2 Award in Generative AI for Businesses, participants will explore a wide array of applications including advanced prompt engineering, AI-assisted data analysis, automated customer service solutions, and ethical AI deployment.
The course provides practical insights into tools such as ChatGPT, MidJourney, DALL·E, and AI video generators, demonstrating their use in real-world business scenarios. Learners will examine industry case studies and actively engage in guided exercises to understand how Generative AI can drive innovation, efficiency, and customer satisfaction.
The curriculum is aligned with global vocational standards, offering a balance between conceptual understanding and practical business applications. Learners will focus on deeper knowledge areas such as generative content pipelines, business-specific tool integration, strategic planning, and AI capability mapping across different sectors. The course design encourages problem-solving, creativity, and innovation in digital business processes.
By the end of the LICQual Level 2 Award in Generative AI for Businesses, learners will be equipped to evaluate and select AI tools suitable for various business functions, design AI-enhanced workflows, and understand governance and ethical compliance in AI usage. This qualification supports both immediate business improvement and long-term career advancement by teaching how to lead AI initiatives and contribute to digital transformation strategies.
Whether you’re part of a startup, SME, or corporate team, this course is ideal for those looking to take their knowledge of AI to the next level. With its practical focus and expert-driven content, the LICQual Level 2 Award in Generative AI for Businesses is your gateway to integrating advanced AI solutions into everyday operations—enhancing productivity, creativity, and competitive advantage in the modern business landscape.
Course Overview
Qualification Title
LICQual Level 2 Award in Generative AI for Businesses
Total Units
6
Total Credits
6
GLH
12
Qualification #
LICQ2200522
Qualification Specification
To enroll in the LICQual Level 2 Award in Generative AI for Businesses applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200522-1 |
Fundamentals of Machine Learning in Generative AI |
1 |
2 |
|
LICQ2200522-2 |
Overview of Generative Models (GANs, VAEs, LLMs) |
1 |
2 |
|
LICQ2200522-3 |
AI-Generated Content for Business Growth |
1 |
2 |
|
LICQ2200522-4 |
Privacy, Bias, and Regulation in Generative AI Use |
1 |
2 |
|
LICQ2200522-5 |
Automation of Business Processes with AI |
1 |
2 |
|
LICQ2200522-6 |
Hands-On with Generative Tools (e.g., ChatGPT, DALL·E, RunwayML) |
1 |
2 |
By the end of this course,applicants will be able to:
- Fundamentals of Machine Learning in Generative AI
- Explain the core principles of machine learning as they relate to generative systems.
- Identify the role of training data, algorithms, and model outputs in business AI solutions.
- Overview of Generative Models (GANs, VAEs, LLMs)
- Differentiate between major generative models such as GANs, VAEs, and large language models (LLMs).
- Evaluate how these models can be applied in various business scenarios for innovation and efficiency.
- AI-Generated Content for Business Growth
- Utilize AI tools to create text, images, and multimedia content that support marketing, branding, and communication strategies.
- Assess the impact of AI-generated content on customer engagement and business scalability.
- Privacy, Bias, and Regulation in Generative AI Use
- Identify common ethical and legal concerns related to AI-generated content, including data privacy and bias.
- Apply guidelines and best practices to ensure responsible and compliant use of AI in a business setting.
- Automation of Business Processes with AI
- Describe how Generative AI can automate tasks in areas such as customer service, content production, and internal operations.
- Design simple AI-driven workflows to improve business process efficiency.
- Hands-On with Generative Tools (e.g., ChatGPT, DALL·E, RunwayML)
- Operate popular Generative AI platforms to create usable business outputs.
- Apply learned techniques in real-time exercises to solve practical business challenges using AI tools.
This diploma is ideal for:
- Business professionals seeking to enhance their digital capabilities through the use of Generative AI
- Entrepreneurs aiming to leverage AI tools for content creation, marketing, and customer engagement
- Marketing teams interested in automating campaigns and improving personalization using AI-generated content
- Small business owners looking to adopt AI technologies to streamline operations and increase efficiency
- IT and digital transformation staff wanting to understand practical AI applications in business
- Customer service professionals exploring AI-driven chatbots and automated response systems
- Freelancers and digital creators seeking advanced knowledge of Generative AI platforms and tools
- Professionals with basic AI knowledge who want to deepen their understanding of machine learning models
- Corporate trainers and consultants looking to integrate AI solutions into their business offerings
- Project managers aiming to lead AI-related projects in their organizations
- Analysts and data professionals who want to use Generative AI to support decision-making and reporting
- Social media managers and content strategists looking to automate and enhance content production
- Students and graduates preparing for careers in AI-driven business environments
- HR professionals exploring AI tools for recruitment automation and employee engagement
- Anyone with a foundational understanding of AI interested in learning advanced business applications of Generative AI
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
