The LICQual Level 6 Diploma in Pharmaceutical Marketing (D Pharmaceutical Marketing) is a specialized qualification designed for professionals who are already established within the pharmaceutical or healthcare industry and want to strengthen their expertise in marketing strategies, regulatory frameworks, and global pharmaceutical business practices. This diploma is not intended for fresh candidates; instead, it is tailored for learners who are seeking to advance their careers, expand their knowledge, and enhance their Continuing Professional Development (CPD).
Through this programme, learners will gain an in-depth understanding of advanced pharmaceutical marketing techniques, including strategic brand management, ethical promotion, market analysis, and communication strategies. The course is particularly valuable for those aiming to move into senior-level roles, contribute to organizational growth, or take on greater responsibilities within pharmaceutical companies, healthcare organizations, or marketing consultancies.
Centres offering this qualification must ensure the highest quality of delivery by employing competent and qualified staff with both academic knowledge and practical industry experience. In addition, centres are required to provide learners with comprehensive resources, training materials, and learning facilities that support professional growth and ensure successful outcomes.
By enrolling in this diploma, learners will develop the advanced skills and confidence required to design and implement effective pharmaceutical marketing campaigns while maintaining compliance with ethical and regulatory standards. The qualification equips professionals to meet the evolving demands of the global pharmaceutical sector, making it a strategic choice for career progression and long-term professional success.
Course Overview
Qualification Title
LICQual Level 6 Diploma in Pharmaceutical Marketing (D Pharmaceutical Marketing)
Total Units
6
Total Credits
120
GLH
480
Qualification #
LICQ2201205
Qualification Specification
To enroll in the LICQual Level 6 Diploma in Pharmaceutical Marketing (D Pharmaceutical Marketing) , applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2201205-1 |
Advanced Principles of Pharmaceutical Marketing |
20 |
80 |
|
LICQ2201205-2 |
Regulatory Frameworks and Ethical Marketing in Pharmaceuticals |
20 |
80 |
|
LICQ2201205-3 |
Market Research and Consumer Behaviour in Pharmaceuticals |
20 |
80 |
|
LICQ2201205-4 |
Strategic Brand Management in Pharmaceutical Industry |
20 |
80 |
|
LICQ2201205-5 |
Digital Marketing and Communication Strategies in Pharmaceuticals |
20 |
80 |
|
LICQ2201205-6 |
Leadership, Management, and Professional Development in Pharmaceutical Marketing |
20 |
80 |
By the end of this course, learners will be able to:
Unit 1: Advanced Principles of Pharmaceutical Marketing
- Demonstrate a critical understanding of advanced pharmaceutical marketing concepts and strategies.
- Apply strategic planning methods to strengthen market positioning in the pharmaceutical sector.
- Evaluate global trends and challenges that influence pharmaceutical marketing practices.
Unit 2: Regulatory Frameworks and Ethical Marketing in Pharmaceuticals
- Interpret international regulations and compliance standards relevant to pharmaceutical marketing.
- Apply ethical guidelines to ensure responsible and transparent marketing practices.
- Critically evaluate promotional activities to ensure alignment with legal and ethical requirements.
Unit 3: Market Research and Consumer Behaviour in Pharmaceuticals
- Conduct detailed market research to identify opportunities within pharmaceutical markets.
- Analyse consumer behaviour and decision-making processes in relation to pharmaceutical products.
- Apply research findings to develop data-driven marketing strategies.
Unit 4: Strategic Brand Management in Pharmaceutical Industry
- Demonstrate advanced knowledge of pharmaceutical brand development and lifecycle management.
- Create branding strategies that build trust and credibility with healthcare professionals and patients.
- Critically evaluate the effectiveness of brand positioning in competitive pharmaceutical markets.
Unit 5: Digital Marketing and Communication Strategies in Pharmaceuticals
- Apply digital tools and platforms to design effective pharmaceutical marketing campaigns.
- Develop communication strategies that engage healthcare professionals, regulators, and consumers.
- Critically assess the role of digital transformation in shaping pharmaceutical marketing.
Unit 6: Leadership, Management, and Professional Development in Pharmaceutical Marketing
- Demonstrate leadership and management skills for guiding teams in pharmaceutical marketing projects.
- Apply project management techniques to achieve organisational goals and marketing success.
- Engage in Continuing Professional Development (CPD) to strengthen long-term career progression.
The LICQual Level 6 Diploma in Pharmaceutical Marketing is tailored for professionals who are already working in the pharmaceutical, life sciences, or healthcare industries and want to specialize in marketing, brand management, and strategic business growth. This advanced diploma is not suitable for fresh candidates; it is designed for learners who aim to strengthen their expertise, move into senior positions, and enhance their Continuing Professional Development (CPD).
This course is ideal for:
- Pharmaceutical professionals who wish to transition into marketing, strategy, or product management roles.
- Marketing managers and executives already working in healthcare or pharmaceuticals who want to upgrade their knowledge with advanced industry-specific strategies.
- Business development professionals in the pharmaceutical sector seeking to expand their skills in global marketing, regulatory compliance, and consumer behaviour.
- Healthcare leaders and consultants aiming to integrate marketing insights into organisational decision-making.
- Pharmaceutical researchers and product managers interested in developing strong branding and communication strategies for new medicines and therapies.
By enrolling in this diploma, learners will gain advanced marketing knowledge, strategic leadership skills, and the ability to apply innovative solutions to real-world challenges in the pharmaceutical industry. It is best suited for professionals who are committed to career growth, expanding their knowledge, and achieving long-term success in a highly competitive global market.
Centres wishing to deliver the LICQual Level 6 Diploma in Pharmaceutical Marketing (D Pharmaceutical Marketing) must meet specific quality standards to ensure learners receive a professional, engaging, and effective learning experience. These requirements are aligned with international best practices and are essential for maintaining high-quality training and learner success.
Qualified and Experienced Staff
- Centres must employ competent, qualified trainers, assessors, and internal verifiers with strong academic backgrounds and practical experience in pharmaceutical marketing and healthcare.
- Staff should have up-to-date industry knowledge to deliver advanced-level content effectively.
Learning Resources and Materials
- Centres are required to provide access to comprehensive study materials, including textbooks, journals, case studies, and digital resources relevant to pharmaceutical marketing.
- Online learning platforms and research tools should be available to support flexible and interactive learning.
Facilities and Learning Environment
- Adequate facilities such as classrooms, seminar spaces, and virtual learning environments must be available.
- Access to marketing tools, case simulations, and practical examples should be provided to enhance real-world application of knowledge.
Quality Assurance Systems
- Robust systems must be in place for assessment, internal verification, and continuous quality monitoring.
- Regular audits and reviews should be conducted to ensure compliance with awarding standards.
Learner Support Services
- Centres must offer academic guidance, mentorship, and professional support services to promote learner success.
- Clear processes for feedback, appeals, and learner progression should be implemented.
By meeting these centre requirements, training providers can ensure that learners benefit from high-quality delivery, expert guidance, and access to the right resources, enabling them to excel in pharmaceutical marketing at an advanced professional level.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
