The LICQual Level 4 Diploma in Digital & IT – Digital Product Manager is an advanced, globally recognized qualification designed to equip learners with the strategic, technical, and leadership skills required to manage and deliver successful digital products in today’s fast-paced technology landscape. This diploma blends essential concepts of product lifecycle management, digital innovation, user experience (UX), agile project management, and market analysis, enabling learners to excel in competitive digital industries.
Through a balanced approach of theory and hands-on application, learners will explore product design, development, and launch strategies, while mastering tools and frameworks that support data-driven decision-making. The program emphasizes cross-functional collaboration, agile methodologies, and customer-centric design principles, ensuring graduates can align product development with market needs and organizational goals.
Learners will also gain expertise in digital transformation trends, analytics, and emerging technologies, preparing them to lead product teams, communicate effectively with stakeholders, and oversee product performance from conception to continuous improvement.
This qualification is ideal for individuals aiming to pursue careers as Digital Product Managers, Product Owners, or Digital Project Leads, as well as for professionals in IT, marketing, or business who wish to expand their capabilities in digital product management.
By the end of the course, graduates will possess the strategic vision, practical skills, and industry-relevant knowledge required to deliver innovative, high-quality digital products that meet both customer expectations and business objectives on a global scale.
Course Overview
Qualification Title
LICQual Level 4 Diploma in Digital & IT – Digital Product Manager
Total Units
6
Total Credits
60
GLH
300
Qualification #
LICQ2200588
Qualification Specification
To enroll in the LICQual Level 4 Diploma in Digital & IT – Digital Product Manager, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200588-1 |
Foundations of Digital Product Management |
10 |
50 |
|
LICQ2200588-2 |
Market Research and User-Centric Product Design |
10 |
50 |
|
LICQ2200588-3 |
Agile and Lean Methodologies for Product Development |
10 |
50 |
|
LICQ2200588-4 |
Digital Product Strategy and Roadmapping |
10 |
50 |
|
LICQ2200588-5 |
Data-Driven Decision Making for Product Growth |
10 |
50 |
|
LICQ2200588-6 |
Product Launch, Marketing, and Lifecycle Management |
10 |
50 |
By the end of this course, learners will be able to:
1. Foundations of Digital Product Management
Learners will be able to:
- Explain the end-to-end lifecycle of a digital product.
- Identify the core responsibilities of a digital product manager.
- Compare and contrast digital and traditional product management approaches.
- Evaluate the importance of aligning product management with business goals.
2. Market Research and User-Centric Product Design
Learners will be able to:
- Conduct market and competitor analysis using appropriate tools.
- Apply UX and UI design principles to digital product development.
- Implement design thinking processes for innovation.
- Interpret customer insights to create user-focused product features.
3. Agile and Lean Methodologies for Product Development
Learners will be able to:
- Describe the principles of Agile, Scrum, and Lean methodologies.
- Plan and manage sprints and product backlogs effectively.
- Collaborate with cross-functional teams in product development cycles.
- Assess the benefits of iterative delivery for product success.
4. Digital Product Strategy and Roadmapping
Learners will be able to:
- Define a clear product vision and measurable objectives.
- Create strategic product roadmaps aligned with market demands.
- Develop KPIs for product performance monitoring.
- Manage stakeholder expectations through effective communication.
5. Data-Driven Decision Making for Product Growth
Learners will be able to:
- Use analytics tools to measure product performance.
- Conduct A/B testing and usability testing to optimize features.
- Integrate customer feedback into the product development process.
- Present data insights through visual dashboards for decision-making.
6. Product Launch, Marketing, and Lifecycle Management
Learners will be able to:
- Develop a comprehensive product launch plan.
- Apply digital marketing strategies to increase product adoption.
- Manage product updates and scaling strategies.
- Plan for the end-of-life stage of a digital product.
The LICQual Level 4 Diploma in Digital & IT – Digital Product Manager is ideal for professionals, business leaders, and tech enthusiasts looking to advance their careers in digital product management. Whether you are an aspiring product manager, an IT specialist, a career changer, or an entrepreneur, this course provides practical skills, hands-on experience, and internationally recognized certification to help you successfully manage and launch digital products in today’s competitive market.
Aspiring Digital Product Managers
- Individuals aiming to start a career in digital product management
- Learners seeking hands-on experience in product strategy, roadmap planning, and analytics
- Those wanting a Level 4 Digital Product Manager Diploma to boost employability
- Learners interested in managing digital products across their entire lifecycle
- Individuals preparing for roles involving stakeholder coordination and agile project management
- People seeking Digital & IT Level 4 Digital Product Manager Certification for professional credibility
Business Professionals Seeking Digital Expertise
- Professionals aiming to lead digital projects and product teams
- Managers wanting to gain knowledge in agile methodologies and product lifecycle management
- Those seeking skills in market research, UX design, and data-driven decision-making
- Learners looking to enhance strategic planning and product innovation abilities
- Individuals aspiring for senior roles in product strategy and digital management
- Professionals aiming to validate their expertise with internationally recognized certification
IT Specialists and Software Developers
- IT staff wanting to transition into product management roles
- Developers aiming to understand product strategy, roadmaps, and lifecycle management
- Learners seeking to integrate technical knowledge with business and product objectives
- Those aiming to improve collaboration between IT, design, and business teams
- Professionals looking to gain internationally recognized Level 4 Digital Product Manager Certification
- Individuals seeking practical skills to lead technology-driven products
Career Changers
- Professionals from other industries looking to enter digital product management
- Individuals seeking structured training with the Level 4 Digital & IT Diploma for Digital Product Managers
- Learners aiming to acquire strategic, technical, and analytical product management skills
- Those seeking a globally recognized certification to validate their expertise
- Individuals wanting practical hands-on experience with real-world digital product scenarios
- Professionals aiming to pivot into product management or digital leadership roles
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
