LICQual Level 4 Diploma in Digital & IT - Digital Product Manager

The LICQual Level 4 Diploma in Digital & IT – Digital Product Manager is an advanced, globally recognized qualification designed to equip learners with the strategic, technical, and leadership skills required to manage and deliver successful digital products in today’s fast-paced technology landscape. This diploma blends essential concepts of product lifecycle management, digital innovation, user experience (UX), agile project management, and market analysis, enabling learners to excel in competitive digital industries.

Through a balanced approach of theory and hands-on application, learners will explore product design, development, and launch strategies, while mastering tools and frameworks that support data-driven decision-making. The program emphasizes cross-functional collaboration, agile methodologies, and customer-centric design principles, ensuring graduates can align product development with market needs and organizational goals.

Learners will also gain expertise in digital transformation trends, analytics, and emerging technologies, preparing them to lead product teams, communicate effectively with stakeholders, and oversee product performance from conception to continuous improvement.

This qualification is ideal for individuals aiming to pursue careers as Digital Product Managers, Product Owners, or Digital Project Leads, as well as for professionals in IT, marketing, or business who wish to expand their capabilities in digital product management.

By the end of the course, graduates will possess the strategic vision, practical skills, and industry-relevant knowledge required to deliver innovative, high-quality digital products that meet both customer expectations and business objectives on a global scale.

Course Overview

Qualification Title

LICQual Level 4 Diploma in Digital & IT – Digital Product Manager

Total Units

6

Total Credits

60

GLH

300

Qualification #

LICQ2200588

Qualification Specification

Download Qualification Specification

To enroll in the LICQual Level 4 Diploma in Digital & IT – Digital Product Manager, applicants must meet the following criteria:

  • Age Requirement: Applicants must be at least 18 years old.
  • Educational Requirements: A Level 3 qualification (such as a diploma, certificate, or equivalent) in Digital & IT, Business, or a related discipline. Applicants with A-Level, High School Diploma, or Intermediate qualification with relevant IT or business modules will also be considered.
  • Experience: Ideally, at least 1 year of relevant industry experience in IT, business analysis, product management, or digital solutions is preferred.
  • English Language Proficiency: Learners must demonstrate sufficient English proficiency in reading, writing, and communication. Non-native English speakers may need to provide evidence of English skills through a recognized test such as IELTS 5.5 or equivalent, or proof of previous education in English.

Qualification#

Unit Title

Credits

GLH

LICQ2200588-1

Foundations of Digital Product Management

10

50

LICQ2200588-2

Market Research and User-Centric Product Design

10

50

LICQ2200588-3

Agile and Lean Methodologies for Product Development

10

50

LICQ2200588-4

Digital Product Strategy and Roadmapping

10

50

LICQ2200588-5

Data-Driven Decision Making for Product Growth

10

50

LICQ2200588-6

Product Launch, Marketing, and Lifecycle Management

10

50

By the end of this course, learners will be able to:

1. Foundations of Digital Product Management

Learners will be able to:

  1. Explain the end-to-end lifecycle of a digital product.
  2. Identify the core responsibilities of a digital product manager.
  3. Compare and contrast digital and traditional product management approaches.
  4. Evaluate the importance of aligning product management with business goals.

2. Market Research and User-Centric Product Design

Learners will be able to:

  1. Conduct market and competitor analysis using appropriate tools.
  2. Apply UX and UI design principles to digital product development.
  3. Implement design thinking processes for innovation.
  4. Interpret customer insights to create user-focused product features.

3. Agile and Lean Methodologies for Product Development

Learners will be able to:

  1. Describe the principles of Agile, Scrum, and Lean methodologies.
  2. Plan and manage sprints and product backlogs effectively.
  3. Collaborate with cross-functional teams in product development cycles.
  4. Assess the benefits of iterative delivery for product success.

4. Digital Product Strategy and Roadmapping

Learners will be able to:

  1. Define a clear product vision and measurable objectives.
  2. Create strategic product roadmaps aligned with market demands.
  3. Develop KPIs for product performance monitoring.
  4. Manage stakeholder expectations through effective communication.

5. Data-Driven Decision Making for Product Growth

Learners will be able to:

  1. Use analytics tools to measure product performance.
  2. Conduct A/B testing and usability testing to optimize features.
  3. Integrate customer feedback into the product development process.
  4. Present data insights through visual dashboards for decision-making.

6. Product Launch, Marketing, and Lifecycle Management

Learners will be able to:

  1. Develop a comprehensive product launch plan.
  2. Apply digital marketing strategies to increase product adoption.
  3. Manage product updates and scaling strategies.
  4. Plan for the end-of-life stage of a digital product.

The LICQual Level 4 Diploma in Digital & IT – Digital Product Manager is designed for individuals seeking to build or advance a career in digital product strategy, management, and innovation. It is ideal for:

  • Aspiring Digital Product Managers who want to gain comprehensive knowledge of product lifecycle management, market research, and agile development.
  • IT and Digital Professionals aiming to transition into product-focused roles, enhancing their leadership, analytical, and customer-centric skills.
  • Entrepreneurs and Startup Founders who wish to develop, launch, and manage digital products that meet evolving market demands.
  • Marketing and Business Professionals interested in understanding how to align product strategies with customer needs and business goals.
  • Project Managers and Team Leaders looking to strengthen their expertise in product roadmapping, stakeholder communication, and cross-functional collaboration.
  • Graduates in Business, IT, or Related Fields seeking to gain a recognised qualification that boosts employability in the digital and technology sectors.

This course is suitable for both local and international learners, offering a pathway to senior-level roles in digital product development, strategy, and innovation management. Whether you aim to work for a global tech company, a digital agency, or manage your own product-based business, this diploma equips you with the skills to turn ideas into market-ready solutions.

Assessment and Verification

All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.

To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.

Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.

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