In today’s digital-first economy, customers are engaging with brands across multiple platforms—from social media and email to search engines, apps, and in-store experiences. The LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer is designed to equip learners with the essential knowledge, tools, and strategies to navigate and thrive in this dynamic, interconnected marketing landscape. This qualification is perfect for individuals who want to build a rewarding career in sales and marketing while mastering the art of reaching customers through integrated channels.
This industry-relevant diploma focuses on the core principles of sales and marketing while emphasizing multi-channel campaign planning, digital engagement, content development, and performance analysis. Learners will explore how to effectively deliver consistent brand messaging across touchpoints and measure the impact of campaigns using key metrics. From customer journey mapping to cross-platform strategy alignment, the course prepares students to become agile, data-informed marketers.
The course is built around 6 comprehensive units, offering a total of 60 credits and 240 guided learning hours (GLH). Each unit is tailored to meet international vocational education standards and provides real-world applications in marketing roles. Students will gain hands-on experience using the latest tools and platforms while learning from case studies and simulations that reflect real marketing challenges faced by businesses today.
Whether you’re an aspiring marketer, a small business owner, or an entry-level professional seeking advancement, this diploma offers a future-focused pathway into the digital marketing industry. It’s also ideal for individuals looking to upskill in areas such as social media marketing, e-commerce, SEO, paid media, CRM systems, and omnichannel retail marketing.
By enrolling in the LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, you’ll gain the skills to create unified customer experiences and drive marketing success across digital and traditional platforms. This qualification doesn’t just open doors—it empowers you to lead in a competitive, tech-enabled marketing world.
Course Overview
Qualification Title
LICQual Level 3 Diploma in Sales and Marketing – Multi-channel Marketer
Total Units
6
Total Credits
60
GLH
240
Qualification #
LICQ22005778
Qualification Specification
To enroll in the LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200578-1 |
Fundamentals of Sales and Marketing Principles |
10 |
40 |
|
LICQ2200578-2 |
Multi-Channel Marketing Strategies and Customer Journey Mapping |
10 |
40 |
|
LICQ2200578-3 |
Digital Marketing Tools and Techniques Across Platforms |
10 |
40 |
|
LICQ2200578-4 |
Campaign Planning, Implementation, and Optimization |
10 |
40 |
|
LICQ2200578-5 |
Customer Relationship Management (CRM) and Data-Driven Marketing |
10 |
40 |
|
LICQ2200578-6 |
Marketing Analytics, Performance Metrics, and Reporting |
10 |
40 |
By the end of this course, learners will be able to:
Unit 1: Fundamentals of Sales and Marketing Principles
By the end of this unit, learners will be able to:
- Explain the core concepts and functions of sales and marketing.
- Identify the components of the marketing mix (4Ps/7Ps) and their strategic use.
- Analyze customer buying behaviors and decision-making processes.
- Describe how segmentation, targeting, and positioning influence marketing success.
- Apply basic principles of integrated marketing communications.
Unit 2: Multi-Channel Marketing Strategies and Customer Journey Mapping
By the end of this unit, learners will be able to:
- Define multi-channel marketing and its importance in customer engagement.
- Develop marketing strategies that integrate traditional and digital channels.
- Map customer journeys and touchpoints to improve conversion and loyalty.
- Align marketing efforts with different stages of the customer lifecycle.
- Evaluate the effectiveness of multi-channel strategies.
Unit 3: Digital Marketing Tools and Techniques Across Platforms
By the end of this unit, learners will be able to:
- Identify key digital marketing tools and platforms (e.g., email, social media, PPC).
- Create and manage basic digital marketing activities using online tools.
- Apply SEO and paid advertising techniques to improve visibility and traffic.
- Adapt content and messaging for different digital platforms.
- Monitor and report on digital engagement using basic analytics tools.
Unit 4: Campaign Planning, Implementation, and Optimization
By the end of this unit, learners will be able to:
- Plan integrated marketing campaigns with clear objectives and timelines.
- Coordinate campaign elements across various platforms and teams.
- Implement campaigns using content calendars, budgets, and workflows.
- Apply A/B testing and optimization techniques to improve campaign results.
- Evaluate campaign outcomes and recommend improvements.
Unit 5: Customer Relationship Management (CRM) and Data-Driven Marketing
By the end of this unit, learners will be able to:
- Explain the role of CRM in building long-term customer relationships.
- Use CRM tools to manage customer data, segment audiences, and track interactions.
- Develop personalized marketing strategies based on customer insights.
- Apply lead nurturing techniques to increase conversion and retention.
- Assess the impact of data-driven marketing on campaign effectiveness.
Unit 6: Marketing Analytics, Performance Metrics, and Reporting
By the end of this unit, learners will be able to:
- Identify key marketing metrics (e.g., ROI, conversion rate, CTR) and their uses.
- Use tools such as Google Analytics, CRM dashboards, and campaign trackers.
- Analyze marketing data to assess campaign performance.
- Prepare and present performance reports for stakeholders.
- Make data-driven decisions to optimize future marketing activities.
The LICQual Level 3 Diploma in Sales and Marketing – Multi-channel Marketer is ideal for ambitious professionals, career changers, and students eager to excel in multi-channel marketing. Whether you are starting your career, seeking to enhance your digital and traditional marketing skills, or aiming for international recognition, this diploma provides the practical knowledge and expertise needed to succeed. It’s perfect for anyone ready to boost their career, improve campaign effectiveness, and thrive in today’s competitive marketing landscape.
1. Aspiring Marketing Professionals
- Individuals looking to start a career in marketing
- Students seeking practical multi-channel marketing skills
- Beginners eager to understand digital and traditional marketing
- Those aiming to gain a recognized international marketing qualification
- Candidates looking to enter marketing or sales roles confidently
- Learners who want to master customer engagement techniques
2. Multi-channel Marketing Enthusiasts
- Individuals passionate about marketing across multiple platforms
- Professionals wanting to improve social media and email marketing skills
- Learners aiming to develop effective content marketing strategies
- Candidates seeking expertise in integrated marketing campaigns
- Those wanting to combine sales and marketing skills for better outcomes
- Professionals looking to enhance analytics and campaign optimization skills
3. Career Changers
- Professionals from other fields looking to transition into marketing
- Individuals seeking formal certification to validate existing skills
- Candidates aiming to improve employability in multi-channel marketing
- Learners seeking internationally recognized credentials
- Those wanting a structured program to shift careers effectively
- Professionals looking for growth opportunities in digital marketing
4. Experienced Marketing or Sales Executives
- Marketing coordinators seeking advanced multi-channel knowledge
- Sales professionals aiming to expand into marketing roles
- Professionals wanting to enhance customer and stakeholder engagement skills
- Executives looking to strengthen campaign planning and execution abilities
- Those wanting an internationally recognized diploma for credibility
- Professionals seeking higher career progression in marketing and sales
5. Entrepreneurs and Business Owners
- Small business owners aiming to improve brand visibility across channels
- Entrepreneurs seeking strategies to increase customer engagement
- Business leaders wanting practical tools for multi-channel campaigns
- Individuals looking to develop effective marketing plans
- Professionals aiming to grow their business through integrated marketing
- Leaders seeking globally recognized skills to enhance market reach
6. Students and Graduates
- Recent graduates looking to enter marketing or sales roles
- Students seeking a practical, internationally recognized diploma
- Learners aiming to enhance employability and career readiness
- Those preparing for roles in marketing coordination or campaign management
- Individuals interested in hands-on skills for multi-channel marketing
- Graduates seeking a competitive edge in the job market
7. Sales Professionals
- Sales executives aiming to understand marketing integration
- Professionals wanting to improve client engagement through marketing
- Individuals looking to enhance skills in social media and email campaigns
- Candidates seeking flexible online learning with international recognition
- Professionals aiming to boost career prospects with certified skills
- Experienced staff wanting to stay competitive in multi-channel marketing
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
