LICQual Level 3 Diploma in Sales and Marketing - IT Technical Salesperson

In today’s fast-paced digital economy, businesses rely heavily on professionals who understand both the technical aspects of IT solutions and the strategies that drive successful sales and marketing campaigns. The LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson is a uniquely tailored qualification designed to equip learners with the practical knowledge, technical skills, and strategic insight required to thrive in the evolving world of IT sales. Whether you’re looking to enter the tech sales field or enhance your current role, this course opens the door to a world of career opportunities in one of the fastest-growing industries globally.

This diploma blends cutting-edge marketing techniques with solid technical sales training, helping learners develop a dual skill set that is highly valued by employers. Participants will explore topics such as IT product knowledge, digital marketing strategies, customer relationship management, and technical sales operations. You’ll learn how to communicate complex technical solutions to clients, create persuasive proposals, and manage the end-to-end sales process efficiently — all while aligning your approach with organizational objectives and client needs.

What makes this course stand out is its practical, industry-focused approach. You won’t just learn theory — you’ll engage in real-world case studies, sales simulations, and collaborative projects that prepare you for the demands of the IT sales environment. The curriculum is aligned with international standards, ensuring your qualification is recognized and respected both locally and globally. With 6 comprehensive units and 360 guided learning hours, this diploma delivers a powerful and in-depth learning experience.

Ideal for aspiring IT sales professionals, marketing assistants, or career changers looking to break into the tech industry, this course provides a solid foundation for progression into advanced sales, marketing, and technical roles. It is also highly beneficial for existing professionals who want to upskill and gain formal recognition for their experience in tech-driven commercial environments.

With the digital world constantly evolving, this qualification ensures you stay ahead of the curve and ready to lead in the competitive world of IT technical sales.

Course Overview

Qualification Title

LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson

Total Units

6

Total Credits

60

GLH

240

Qualification #

LICQ2200577

Qualification Specification

Download Qualification Specification

To enroll in the LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson, applicants must meet the following criteria:

  • Age Requirement: Applicants must be at least 18 years old.
  • Educational Requirements: A minimum of a Level 2 qualification (such as GCSEs or equivalent) is required. Applicants with relevant vocational qualifications or certifications in IT or Business may also be considered.
  • Experience: No formal work experience is mandatory; however, prior exposure to sales, marketing, or IT-related environments will be advantageous and may support your application.
  • English Language Proficiency: Learners must possess a good command of the English language. Non-native English speakers should demonstrate proficiency equivalent to IELTS 5.0 or CEFR Level B1 to ensure successful engagement with the course content.

Qualification#

Unit Title

Credits

GLH

LICQ2200577-1

Principles of Sales and Marketing in the Digital Age

10

40

LICQ2200577-2

Content Creation for Digital Platforms

10

40

LICQ2200577-3

Visual Design and Multimedia Production

10

40

LICQ2200577-4

Social Media Management and Campaign Planning

10

40

LICQ2200577-5

SEO, Analytics, and Performance Tracking

10

40

LICQ2200577-6

Content Strategy, Brand Storytelling, and Audience Engagement

10

40

By the end of this course, learners will be able to:

Unit 1: Principles of Sales and Marketing in the Digital Age
By the end of this unit, learners will be able to:

  1. Explain the core principles of sales and marketing and how they apply in the digital environment.
  2. Identify and analyze customer behavior trends in online and mobile channels.
  3. Evaluate the role of digital marketing tools in enhancing sales strategies.
  4. Apply segmentation, targeting, and positioning techniques in digital campaigns.
  5. Demonstrate understanding of the customer journey and conversion funnel.

Unit 2: Content Creation for Digital Platforms
By the end of this unit, learners will be able to:

  1. Create engaging and relevant written, audio, and visual content for multiple platforms.
  2. Adapt content for different audiences, objectives, and digital channels (web, blog, email, etc.).
  3. Use tools and technologies to develop high-quality digital content.
  4. Apply copyright and ethical considerations in content creation.
  5. Evaluate the effectiveness of content based on audience engagement and marketing goals.

Unit 3: Visual Design and Multimedia Production
By the end of this unit, learners will be able to:

  1. Apply design principles (color, typography, layout) in visual content creation.
  2. Use industry-standard tools (e.g., Adobe Creative Suite or Canva) to design graphics and edit videos.
  3. Produce multimedia content suitable for digital marketing purposes.
  4. Incorporate branding and visual identity into creative content.
  5. Optimize multimedia content for online publishing and mobile devices.

Unit 4: Social Media Management and Campaign Planning
By the end of this unit, learners will be able to:

  1. Develop and implement social media strategies aligned with brand objectives.
  2. Create content calendars and campaign timelines for effective social media management.
  3. Manage social media platforms and use scheduling tools effectively.
  4. Launch and monitor paid and organic campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
  5. Engage audiences and build community through interactive content and responses.

Unit 5: SEO, Analytics, and Performance Tracking
By the end of this unit, learners will be able to:

  1. Conduct keyword research and apply SEO best practices in content creation.
  2. Optimize website and blog content for search engines (on-page SEO).
  3. Use analytics platforms (e.g., Google Analytics, Meta Insights) to monitor performance.
  4. Interpret data to assess campaign effectiveness and audience behavior.
  5. Generate reports and make recommendations based on content performance metrics.

Unit 6: Content Strategy, Brand Storytelling, and Audience Engagement
By the end of this unit, learners will be able to:

  1. Develop a content strategy that aligns with business and marketing goals.
  2. Apply storytelling techniques to create emotionally engaging brand content.
  3. Define and apply tone, voice, and brand guidelines across content types.
  4. Identify target audience segments and tailor content for engagement.
  5. Measure content engagement and make data-driven improvements.

This course is ideal for:

  • Aspiring Digital Content Creators who want to master the art of producing engaging, high-quality content across various platforms.
  • Social Media Enthusiasts looking to turn their passion for platforms like Instagram, YouTube, TikTok, and LinkedIn into a professional career.
  • Marketing Assistants or Coordinators seeking to upskill in digital marketing, branding, and content production.
  • Freelancers and Influencers who want to enhance their brand presence and learn how to monetize content effectively.
  • Small Business Owners and Entrepreneurs who need to manage their own digital content and social media marketing in-house.
  • Career Changers who want to transition into the digital marketing or creative media industry.
  • Graduates of Media, IT, or Business Fields aiming to gain a vocational qualification that combines both creative and commercial skills.
  • Corporate Communications or PR Professionals wanting to update their skills with modern digital storytelling techniques.
  • Bloggers and Vloggers looking to improve their content strategy, SEO knowledge, and audience engagement.
  • Anyone interested in a future-proof career in one of the most in-demand areas of modern marketing and digital media.

Assessment and Verification

All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.

To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.

Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.

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