LICQual Level 3 Diploma in Sales and Marketing - IT Technical Salesperson

In today’s fast-paced digital economy, businesses rely heavily on professionals who understand both the technical aspects of IT solutions and the strategies that drive successful sales and marketing campaigns. The LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson is a uniquely tailored qualification designed to equip learners with the practical knowledge, technical skills, and strategic insight required to thrive in the evolving world of IT sales. Whether you’re looking to enter the tech sales field or enhance your current role, this course opens the door to a world of career opportunities in one of the fastest-growing industries globally.

This diploma blends cutting-edge marketing techniques with solid technical sales training, helping learners develop a dual skill set that is highly valued by employers. Participants will explore topics such as IT product knowledge, digital marketing strategies, customer relationship management, and technical sales operations. You’ll learn how to communicate complex technical solutions to clients, create persuasive proposals, and manage the end-to-end sales process efficiently — all while aligning your approach with organizational objectives and client needs.

What makes this course stand out is its practical, industry-focused approach. You won’t just learn theory — you’ll engage in real-world case studies, sales simulations, and collaborative projects that prepare you for the demands of the IT sales environment. The curriculum is aligned with international standards, ensuring your qualification is recognized and respected both locally and globally. With 6 comprehensive units and 360 guided learning hours, this diploma delivers a powerful and in-depth learning experience.

Ideal for aspiring IT sales professionals, marketing assistants, or career changers looking to break into the tech industry, this course provides a solid foundation for progression into advanced sales, marketing, and technical roles. It is also highly beneficial for existing professionals who want to upskill and gain formal recognition for their experience in tech-driven commercial environments.

With the digital world constantly evolving, this qualification ensures you stay ahead of the curve and ready to lead in the competitive world of IT technical sales.

Course Overview

Qualification Title

LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson

Total Units

6

Total Credits

60

GLH

240

Qualification #

LICQ2200577

Qualification Specification

Download Qualification Specification

To enroll in the LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson, applicants must meet the following criteria:

  • Age Requirement: Applicants must be at least 18 years old.
  • Educational Requirements: A minimum of a Level 2 qualification (such as GCSEs or equivalent) is required. Applicants with relevant vocational qualifications or certifications in IT or Business may also be considered.
  • Experience: No formal work experience is mandatory; however, prior exposure to sales, marketing, or IT-related environments will be advantageous and may support your application.
  • English Language Proficiency: Learners must possess a good command of the English language. Non-native English speakers should demonstrate proficiency equivalent to IELTS 5.0 or CEFR Level B1 to ensure successful engagement with the course content.

Qualification#

Unit Title

Credits

GLH

LICQ2200577-1

Principles of Sales and Marketing in the Digital Age

10

40

LICQ2200577-2

Content Creation for Digital Platforms

10

40

LICQ2200577-3

Visual Design and Multimedia Production

10

40

LICQ2200577-4

Social Media Management and Campaign Planning

10

40

LICQ2200577-5

SEO, Analytics, and Performance Tracking

10

40

LICQ2200577-6

Content Strategy, Brand Storytelling, and Audience Engagement

10

40

By the end of this course, learners will be able to:

Unit 1: Principles of Sales and Marketing in the Digital Age
By the end of this unit, learners will be able to:

  1. Explain the core principles of sales and marketing and how they apply in the digital environment.
  2. Identify and analyze customer behavior trends in online and mobile channels.
  3. Evaluate the role of digital marketing tools in enhancing sales strategies.
  4. Apply segmentation, targeting, and positioning techniques in digital campaigns.
  5. Demonstrate understanding of the customer journey and conversion funnel.

Unit 2: Content Creation for Digital Platforms
By the end of this unit, learners will be able to:

  1. Create engaging and relevant written, audio, and visual content for multiple platforms.
  2. Adapt content for different audiences, objectives, and digital channels (web, blog, email, etc.).
  3. Use tools and technologies to develop high-quality digital content.
  4. Apply copyright and ethical considerations in content creation.
  5. Evaluate the effectiveness of content based on audience engagement and marketing goals.

Unit 3: Visual Design and Multimedia Production
By the end of this unit, learners will be able to:

  1. Apply design principles (color, typography, layout) in visual content creation.
  2. Use industry-standard tools (e.g., Adobe Creative Suite or Canva) to design graphics and edit videos.
  3. Produce multimedia content suitable for digital marketing purposes.
  4. Incorporate branding and visual identity into creative content.
  5. Optimize multimedia content for online publishing and mobile devices.

Unit 4: Social Media Management and Campaign Planning
By the end of this unit, learners will be able to:

  1. Develop and implement social media strategies aligned with brand objectives.
  2. Create content calendars and campaign timelines for effective social media management.
  3. Manage social media platforms and use scheduling tools effectively.
  4. Launch and monitor paid and organic campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
  5. Engage audiences and build community through interactive content and responses.

Unit 5: SEO, Analytics, and Performance Tracking
By the end of this unit, learners will be able to:

  1. Conduct keyword research and apply SEO best practices in content creation.
  2. Optimize website and blog content for search engines (on-page SEO).
  3. Use analytics platforms (e.g., Google Analytics, Meta Insights) to monitor performance.
  4. Interpret data to assess campaign effectiveness and audience behavior.
  5. Generate reports and make recommendations based on content performance metrics.

Unit 6: Content Strategy, Brand Storytelling, and Audience Engagement
By the end of this unit, learners will be able to:

  1. Develop a content strategy that aligns with business and marketing goals.
  2. Apply storytelling techniques to create emotionally engaging brand content.
  3. Define and apply tone, voice, and brand guidelines across content types.
  4. Identify target audience segments and tailor content for engagement.
  5. Measure content engagement and make data-driven improvements.

The LICQual Level 3 Diploma in Sales and Marketing – IT Technical Salesperson is designed for a wide range of learners who want to build strong careers in the fast-growing IT sales and marketing sector. Whether you are a fresh graduate, a working professional, or an entrepreneur, this course provides the knowledge and practical skills needed to thrive in technical sales. It is also ideal for international learners, career switchers, and employers seeking to upskill their teams with globally recognized expertise. This makes the diploma a versatile choice for anyone looking to enhance career opportunities in IT technical sales and marketing.

1. Aspiring IT Technical Salespersons

  • Individuals who want to start a career in IT sales and marketing.
  • Learners looking for a globally recognized Level 3 Sales and Marketing Diploma.
  • Students aiming to build technical communication and client-handling skills.
  • Those who want to combine IT knowledge with business and sales expertise.
  • Beginners seeking an affordable IT technical salesperson training program.

2. Fresh Graduates and Job Seekers

  • Graduates interested in pursuing careers in sales, marketing, or IT sectors.
  • Job seekers who need an international diploma in IT sales and marketing.
  • Learners who want to stand out in competitive job markets with a professional certification.
  • Individuals seeking practical and job-ready skills in sales and marketing.
  • Those planning to boost employability with a recognized qualification.

3. Working Professionals in Sales & Marketing

  • Professionals already in sales who want to transition into IT technical sales.
  • Employees seeking to upgrade qualifications with a Sales and Marketing Diploma Online.
  • Sales executives aiming for promotions in IT-based companies.
  • Marketing coordinators who want to expand into technical product sales.
  • Career-driven professionals looking to enhance global career opportunities.

4. Entrepreneurs and Business Owners

  • Startup founders interested in mastering IT sales and marketing strategies.
  • Business owners who want to improve customer acquisition and retention.
  • Entrepreneurs needing practical knowledge in digital sales and marketing.
  • Those planning to expand business in IT-related industries.
  • Owners who want a structured approach to technical sales growth.

5. Career Switchers from Other Fields

  • Individuals from non-IT fields aiming to shift careers into sales and marketing.
  • Professionals seeking a structured pathway into the IT sales industry.
  • Workers looking for flexible distance learning diplomas to support career transition.
  • People aiming to acquire both sales and IT knowledge for better job prospects.
  • Learners motivated to enter a high-demand global industry.

6. International Students and Global Learners

  • Learners worldwide seeking a globally recognized Sales and Marketing Diploma.
  • Students who prefer online diploma in IT sales and marketing for flexibility.
  • International professionals looking to qualify for global job markets.
  • Those aiming to pursue higher-level qualifications after Level 3.
  • Learners seeking a course aligned with international sales standards.

7. Employers and Corporate Teams

  • Companies wanting to train staff in technical sales and marketing skills.
  • HR managers looking for professional development courses for sales teams.
  • Employers needing employees skilled in customer-focused IT solutions.
  • Organizations aiming to improve technical product sales performance.
  • Businesses looking for certified employees to enhance credibility.

Assessment and Verification

All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.

To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.

Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.

Similar Posts