In the digital age, content is king — and the demand for creative professionals who can craft compelling, strategic, and impactful content is higher than ever. The LICQual Level 3 Diploma in Sales and Marketing – Content Creator is a dynamic and hands-on qualification designed for those who want to break into or advance within the content creation industry. Whether you’re producing videos, writing blogs, managing social media, or launching digital campaigns, this course equips you with the practical skills and strategic insights needed to thrive in a fast-paced online world.
This internationally recognized diploma blends the core principles of marketing and sales with the creativity of digital content production. You’ll learn how to engage audiences across multiple platforms, develop brand-aligned messaging, and create multimedia content that drives results. From ideation to execution, the program takes you through every stage of content creation with a strong emphasis on digital marketing techniques and audience engagement strategies.
Throughout the course, you’ll explore key areas such as social media storytelling, copywriting, content strategy, audience targeting, analytics, and SEO. Real-world projects and simulated campaigns will help you build a strong portfolio and gain the confidence to deliver professional-level content for a variety of business sectors. Whether your passion lies in Instagram reels, YouTube videos, podcasts, or blog articles — this course will help you sharpen your skills and make your voice heard.
This diploma is perfect for aspiring content creators, social media enthusiasts, freelance marketers, and small business owners looking to elevate their digital presence. With flexible learning hours and a supportive learning environment, it’s ideal for both beginners and those with some prior experience who are ready to turn their creativity into a career.
By the end of the LICQual Level 3 Diploma in Sales and Marketing – Content Creator, you’ll be ready to step into roles such as digital content creator, social media executive, copywriter, or creative marketer. Most importantly, you’ll possess the tools to build an authentic online presence, tell stories that matter, and inspire audiences across digital landscapes.
Course Overview
Qualification Title
LICQual Level 3 Diploma in Sales and Marketing – Content Creator
Total Units
6
Total Credits
60
GLH
240
Qualification #
LICQ2200576
Qualification Specification
To enroll in the LICQual Level 3 Diploma in Sales and Marketing – Content Creator, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200576-1 |
Fundamentals of Content Creation |
10 |
40 |
|
LICQ2200576-2 |
Digital Marketing & Social Media Strategies |
10 |
40 |
|
LICQ2200576-3 |
Branding and Visual Communication |
10 |
40 |
|
LICQ2200576-4 |
Content Planning, Scheduling, and Campaign Management |
10 |
40 |
|
LICQ2200576-5 |
Copywriting, SEO & Storytelling Techniques |
10 |
40 |
|
LICQ2200576-6 |
Content Performance Analysis and Industry Tools |
10 |
40 |
By the end of this course, learners will be able to:
Unit 1: Fundamentals of Content Creation
- Understand the principles and scope of content creation across various platforms.
- Demonstrate the ability to produce written, visual, and multimedia content using appropriate tools.
- Apply ethical and legal considerations in content development and distribution.
Unit 2: Digital Marketing & Social Media Strategies
- Identify key digital marketing channels and their respective audiences.
- Develop and implement social media strategies aligned with business goals.
- Measure and assess the effectiveness of digital campaigns using key performance indicators.
Unit 3: Branding and Visual Communication
- Explain the fundamentals of branding and how visual identity supports brand positioning.
- Design brand-consistent visual content that communicates core messages effectively.
- Utilize design tools to create engaging graphics for different platforms and audiences.
Unit 4: Content Planning, Scheduling, and Campaign Management
- Create a strategic content calendar aligned with campaign objectives.
- Coordinate content scheduling across various platforms using industry-standard tools.
- Evaluate the efficiency of content campaigns in terms of engagement, reach, and ROI.
Unit 5: Copywriting, SEO & Storytelling Techniques
- Write compelling, clear, and audience-focused content for digital use.
- Apply SEO principles to improve content visibility on search engines.
- Use storytelling techniques to enhance brand narrative and customer engagement.
Unit 6: Content Performance Analysis and Industry Tools
- Analyze content performance through metrics such as traffic, engagement, and conversion.
- Interpret analytics data to inform content optimization strategies.
- Operate industry-standard tools to monitor trends and enhance content effectiveness.
This course is ideal for:
- Aspiring content creators seeking formal training in writing, designing, and digital storytelling.
- Marketing assistants and entry-level professionals aiming to enhance their skillset in content marketing and brand communication.
- Social media enthusiasts who want to turn their passion into a profession by learning strategy, content planning, and engagement techniques.
- Freelancers and entrepreneurs who want to create high-quality, branded content to promote their own businesses or client portfolios.
- Recent graduates from creative or communication fields looking for practical, job-ready skills in content creation and digital marketing.
- Individuals aiming to switch careers into marketing, advertising, or media industries with a strong foundation in content strategy and execution.
- Small business owners wanting to learn how to market their brand through compelling content without relying heavily on outsourced services.
- Anyone interested in SEO, branding, or storytelling, and who wants to develop professional-quality content for websites, blogs, and social media.
- Students preparing for advanced studies in marketing, communication, or digital media.
- Professionals from traditional marketing backgrounds seeking to update their knowledge with modern content marketing practices.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
