Are you ready to unlock a dynamic career in the world of advertising, branding, and digital media? The LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is your stepping stone into the fast-paced and creative industries of media planning, campaign management, and strategic marketing. Designed to meet global industry standards, this course empowers learners with the skills and knowledge to thrive in modern marketing environments.
In this comprehensive diploma program, you’ll gain hands-on experience in advertising techniques, audience targeting, media buying, digital content creation, and campaign performance analysis. Whether you’re working with traditional media or cutting-edge digital platforms, you’ll learn how to craft compelling messages, connect with consumers, and drive brand success. The curriculum is tailored to blend creative thinking with business acumen—ensuring you’re well-rounded and job-ready.
The course is ideal for individuals looking to build a career in advertising agencies, media houses, digital marketing firms, or corporate marketing departments. With a strong emphasis on real-world applications, you’ll explore case studies, simulate campaigns, and develop strategic marketing plans that reflect current market trends and consumer behavior. This diploma not only sharpens your skills but also helps you build a strong portfolio to impress future employers.
From the foundations of brand storytelling to the complexities of omnichannel media strategies, the LICQual Level 3 Diploma covers it all. You will learn how to work with various advertising formats—TV, radio, print, social media, influencer partnerships, and more—while understanding the legal, ethical, and financial factors that shape campaigns in today’s digital world.
By completing this internationally recognized qualification, you open the door to exciting roles such as Media Executive, Advertising Coordinator, Brand Assistant, Campaign Planner, or Junior Creative. Whether you’re new to the field or seeking to enhance your career, this diploma prepares you for success in one of the most vibrant and in-demand sectors globally.
Course Overview
Qualification Title
LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive
Total Units
6
Total Credits
60
GLH
240
Qualification #
LICQ2200575
Qualification Specification
To enroll in the LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive , applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200575-1 |
Fundamentals of Sales and Marketing |
10 |
40 |
|
LICQ2200575-2 |
Principles of Advertising and Promotion |
10 |
40 |
|
LICQ2200575-3 |
Media Planning and Buying Strategies |
10 |
40 |
|
LICQ2200575-4 |
Digital Marketing and Social Media Campaigns |
10 |
40 |
|
LICQ2200575-5 |
Brand Management and Communication |
10 |
40 |
|
LICQ2200575-6 |
Market Research and Consumer Behaviour |
10 |
40 |
By the end of this course, learners will be able to:
Unit 1: Fundamentals of Sales and Marketing
- Understand key marketing and sales concepts, strategies, and terminology.
- Apply the marketing mix (4Ps) to real-world business scenarios.
- Explain the sales process and the role of customer relationship management (CRM).
- Analyse how sales and marketing activities align with organizational goals.
Unit 2: Principles of Advertising and Promotion
- Identify different types of advertising and promotional methods.
- Explain the creative process involved in campaign development.
- Understand regulatory and ethical considerations in advertising.
- Evaluate the effectiveness of promotional strategies in various media.
Unit 3: Media Planning and Buying Strategies
- Understand the principles and objectives of media planning.
- Develop effective media schedules based on audience targeting.
- Assess media channels for reach, frequency, and cost-effectiveness.
- Apply budgeting techniques to optimize advertising spend.
Unit 4: Digital Marketing and Social Media Campaigns
- Demonstrate knowledge of digital marketing tools and platforms (SEO, PPC, email, etc.).
- Create and implement basic social media marketing strategies.
- Measure campaign performance using key digital metrics.
- Understand the impact of digital trends and online consumer behaviour.
Unit 5: Brand Management and Communication
- Explain the fundamentals of brand identity, image, and value.
- Design brand communication strategies aligned with company goals.
- Analyse the influence of branding on consumer perceptions and loyalty.
- Apply storytelling and messaging techniques in marketing content.
Unit 6: Market Research and Consumer Behaviour
- Conduct basic market research using qualitative and quantitative methods.
- Interpret market data to inform strategic decision-making.
- Understand consumer motivation, buying behaviour, and segmentation.
- Use research insights to enhance marketing effectiveness.
This course is ideal for:
- Aspiring marketers and sales professionals looking to gain foundational skills in advertising, promotions, branding, and digital marketing.
- High school graduates or early-career individuals interested in pursuing a qualification that opens doors to marketing, branding, or media-related jobs.
- Creative individuals who want to explore media planning, campaign development, and communication strategies in a structured learning environment.
- Small business owners or entrepreneurs aiming to promote their products or services more effectively and understand their target audience.
- Freelancers and content creators who want to sharpen their brand messaging and digital advertising strategies.
- Customer service and retail professionals looking to transition into a marketing or promotional role.
- Administrative or office staff who support marketing departments and want to upskill for better career prospects.
- Professionals in non-marketing roles who collaborate with advertising teams and wish to improve communication and campaign understanding.
- Job seekers looking for a competitive advantage in media, advertising, or sales roles across multiple sectors.
- International learners or career switchers interested in gaining a globally recognized qualification in a growing industry.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
