The LICQual Level 2 Certificate in Generative AI for Businesses is a specialized vocational qualification designed to help learners deepen their knowledge and skills in applying Generative AI technologies to real-world business environments.
As AI tools continue to reshape industries, this course offers a practical and strategic framework for professionals who want to integrate AI-powered solutions into their daily operations. It builds on foundational concepts and introduces more advanced techniques for automating processes, enhancing creativity, and delivering smarter customer experiences.
Through this comprehensive program, learners will gain a clear understanding of how Generative AI tools such as ChatGPT, DALL·E, MidJourney, and others can be used to optimize business functions like content creation, customer personalization, workflow automation, and market analysis.
The LICQual Level 2 Certificate in Generative AI for Businesses emphasizes hands-on training, enabling participants to experiment with tools, craft AI prompts effectively, and evaluate the quality and efficiency of AI-generated outputs in business scenarios.
It covers advanced concepts such as machine learning models (GANs, LLMs, VAEs), ethical AI deployment, automation of core business tasks, and risk management in AI implementation. Participants will also learn how to measure the impact of AI on productivity and gain insights into deploying these tools across various industries including marketing, e-commerce, customer service, and digital product design.
By the end of the LICQual Level 2 Certificate in Generative AI for Businesses, learners will be equipped to design AI workflows, integrate AI platforms with existing business systems, and support data-driven decision-making.
The course also encourages critical thinking regarding responsible AI use, ensuring participants understand the importance of privacy, bias mitigation, and regulatory compliance. Learners will complete practical projects that reflect real business challenges, giving them confidence to apply their knowledge immediately in professional settings.
This qualification is ideal for professionals, freelancers, team leads, and aspiring digital innovators who want to move beyond basic AI usage and take a strategic approach to AI adoption.
Whether you’re looking to automate processes, enhance your marketing efforts, or bring innovation to your business model, the LICQual Level 2 Certificate in Generative AI for Businesses delivers the essential tools, techniques, and insights needed to thrive in today’s AI-powered economy.
Course Overview
Qualification Title
LICQual Level 2 Certificate in Generative AI for Businesses
Total Units
6
Total Credits
18
GLH
72
Qualification #
LICQ2200525
Qualification Specification
To enroll in the LICQual Level 2 Certificate in Generative AI for Businesses applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200525-1 |
AI Strategy Planning for Small and Medium Businesses |
3 |
12 |
|
LICQ2200525-2 |
Advanced Prompting Techniques for Productivity |
3 |
12 |
|
LICQ2200525-3 |
Generative AI for Marketing, HR, and Customer Service |
3 |
12 |
|
LICQ2200525-4 |
Legal Compliance and AI Governance for Business |
3 |
12 |
|
LICQ2200525-5 |
Data Management for AI Training and Inference |
3 |
12 |
|
LICQ2200525-6 |
Deployment of AI Chatbots and Content Engines |
3 |
12 |
By the end of this course,applicants will be able to:
AI Strategy Planning for Small and Medium Businesses
- Develop AI adoption strategies tailored to the needs and constraints of small and medium enterprises (SMEs).
- Align Generative AI tools with specific business goals to drive efficiency, innovation, and growth.
Advanced Prompting Techniques for Productivity
- Apply advanced prompt engineering methods to generate high-quality content, responses, and solutions.
- Customize prompts to suit various business contexts, improving task automation and team output.
Generative AI for Marketing, HR, and Customer Service
- Utilize Generative AI tools to enhance campaigns, streamline recruitment processes, and automate customer interactions.
- Create AI-driven content and workflows for use in branding, employee engagement, and service delivery.
Legal Compliance and AI Governance for Business
- Identify the legal, ethical, and regulatory considerations in using Generative AI in business environments.
- Implement governance frameworks to ensure responsible, secure, and compliant AI usage.
Data Management for AI Training and Inference
- Understand the role of data in AI training and inference, including quality control, labeling, and anonymization.
- Prepare and manage datasets effectively to support accurate and reliable AI performance.
Deployment of AI Chatbots and Content Engines
- Design, configure, and deploy basic AI-powered chatbots and content generation systems for business use.
- Evaluate performance and continuously refine AI solutions based on user feedback and business objectives.
This diploma is ideal for:
- Business professionals seeking to implement AI strategies within small to medium enterprises
- Entrepreneurs and startup founders looking to scale operations through AI-powered automation
- Marketing specialists aiming to enhance campaign creation and audience engagement using Generative AI
- HR managers and recruiters exploring AI for talent acquisition, onboarding, and employee engagement
- Customer service managers interested in deploying AI chatbots and improving support efficiency
- Digital transformation leaders planning to integrate Generative AI into existing business workflows
- Freelancers and consultants offering AI-driven solutions to clients across industries
- Team leaders and supervisors aiming to upskill their teams in AI usage and productivity
- Content creators and brand strategists wanting to generate creative assets faster and more effectively
- IT professionals responsible for deploying, maintaining, or evaluating AI-powered business tools
- Business analysts and operations managers looking to improve decision-making using AI-generated data
- Individuals who have completed a Level 1 AI course and want to deepen their practical business skills
- Compliance officers and data governance staff managing AI-related legal and ethical risks
- E-commerce managers and online sellers exploring AI-generated product descriptions and customer personalization
- Educators and trainers designing internal AI learning and development programs for corporate teams
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
