The LICQual Level 1 Certificate in Generative AI for Businesses is a foundational qualification designed to provide learners with a comprehensive understanding of how Generative AI technologies can be applied across modern business environments. This course introduces participants to the core principles of Generative AI and explores its practical use in areas such as marketing, customer interaction, automation, and digital content creation. With the rapid integration of AI tools in various industries, this certificate equips professionals with essential skills to adapt, innovate, and stay competitive.
Through structured and accessible learning, the LICQual Level 1 Certificate in Generative AI for Businesses enables participants to build a strong foundation in AI terminology, popular platforms, and real-world applications. Learners will explore how tools like ChatGPT, DALL·E, and other AI systems are used to generate text, images, and audio content, and how these tools can enhance everyday business functions. The course is particularly suitable for those new to AI, offering practical exercises, industry case studies, and interactive sessions that connect AI theory with workplace relevance.
It offers a balance between theoretical understanding and practical skill development. Each unit progressively builds learners’ capabilities in using AI tools effectively, understanding ethical considerations, applying automation to business tasks, and preparing for future trends in AI adoption. The course is aligned with international vocational training standards, ensuring that learners receive both quality content and industry-aligned outcomes.
Upon successful completion of the LICQual Level 1 Certificate in Generative AI for Businesses, learners will be able to identify suitable AI tools for various business needs, apply them responsibly, and analyze their impact on business processes and customer engagement. Participants will also develop confidence in using AI platforms and gain awareness of regulatory issues, data governance, and ethical use of AI-generated content in professional settings.
This course is ideal for entry-level professionals, entrepreneurs, students, administrative staff, and anyone interested in exploring how Generative AI is reshaping the business world. The LICQual Level 1 Certificate in Generative AI for Businesses serves as a stepping stone toward more advanced AI qualifications while empowering learners with practical, career-enhancing skills that support digital transformation in diverse industries.
Course Overview
Qualification Title
LICQual Level 1 Certificate in Generative AI for Businesses
Total Units
6
Total Credits
12
GLH
36
Qualification #
LICQ2200524
Qualification Specification
To enroll in the LICQual Level 1 Certificate in Generative AI for Businesses applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200524-1 |
Foundations of Generative AI in the Digital Economy |
2 |
6 |
|
LICQ2200524-2 |
Introduction to NLP and Computer Vision Applications |
2 |
6 |
|
LICQ2200524-3 |
Ethical Considerations and User Consent |
2 |
6 |
|
LICQ2200524-4 |
AI in E-commerce and Customer Personalization |
2 |
6 |
|
LICQ2200524-5 |
Prompt Engineering for Non-Technical Users |
2 |
6 |
|
LICQ2200524-6 |
Basic Performance Evaluation of AI Tools |
2 |
6 |
By the end of this course,applicants will be able to:
- Foundations of Generative AI in the Digital Economy
- Describe the role and impact of Generative AI in modern business and digital transformation.
- Identify core concepts and business applications of Generative AI across industries.
- Introduction to NLP and Computer Vision Applications
- Explain the basics of Natural Language Processing (NLP) and computer vision in the context of business operations.
- Recognize how these technologies are used to automate communication and visual content generation.
- Ethical Considerations and User Consent
- Understand key ethical issues including data usage, consent, and responsible AI practices.
- Apply basic principles of ethical AI use in business scenarios involving customer interaction and content creation.
- AI in E-commerce and Customer Personalization
- Identify how Generative AI can be applied in e-commerce for personalized recommendations, product descriptions, and targeted marketing.
- Demonstrate awareness of customer data use and personalization best practices using AI tools.
- Prompt Engineering for Non-Technical Users
- Create effective prompts to interact with Generative AI tools without requiring programming skills.
- Adapt prompt techniques to different business functions like content creation, support, or planning.
- Basic Performance Evaluation of AI Tools
- Assess the effectiveness and reliability of AI-generated outputs using simple evaluation methods.
- Compare AI tools based on ease of use, output quality, and suitability for specific business tasks.
This diploma is ideal for:
- Business professionals seeking to understand and apply Generative AI in their day-to-day operations
- Entrepreneurs and small business owners looking to enhance productivity and innovation using AI tools
- Marketing and sales staff interested in automating content creation and personalizing customer experiences
- Administrative personnel aiming to streamline tasks through basic AI integrations
- Entry-level employees looking to build digital skills relevant to the modern workplace
- Freelancers and content creators exploring AI for text, image, and audio generation
- Students and recent graduates preparing for careers in digitally transformed industries
- Customer service representatives wanting to use AI tools for response automation and engagement
- HR assistants and coordinators aiming to learn how AI can support recruitment and internal communication
- Social media managers interested in generating creative content quickly and efficiently
- Retail staff and e-commerce operators seeking to apply AI in product descriptions and recommendations
- Individuals with no technical background who want a beginner-friendly introduction to Generative AI
- Office staff aiming to gain essential knowledge of AI to stay relevant in changing business environments
- Community managers and support staff exploring ways to use AI for communication and scheduling
- Job seekers wanting to enhance their digital CVs with AI literacy and applied business technology skills
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
