The LICQual Level 6 Diploma in Healthcare Marketing Strategy is an advanced qualification designed for professionals in the healthcare sector who wish to develop strategic marketing expertise, enhance their career prospects, and expand their knowledge through Continuing Professional Development (CPD). This diploma equips learners with the skills and insights needed to design, implement, and evaluate marketing strategies that effectively promote healthcare services, engage patients, and improve organisational performance.
Learners will explore the principles of healthcare marketing, including market analysis, brand management, digital marketing, patient engagement, and strategic planning. The programme emphasises evidence-based decision-making, creative problem-solving, and the use of data-driven insights to develop marketing strategies aligned with organisational goals.
This qualification is ideal for healthcare managers, marketing professionals, business development executives, and administrators seeking to take a leadership role in marketing and strategic planning within healthcare organisations. It is not suitable for entry-level candidates; learners are expected to have prior experience or qualifications in marketing, management, or healthcare operations.
Centres delivering the LICQual Level 6 Diploma must maintain high standards of training provision. They are required to employ competent and qualified staff, provide comprehensive learning materials, and ensure access to relevant marketing tools and resources. This guarantees learners receive a high-quality educational experience that meets international standards and supports professional growth within the healthcare marketing sector.
Course Overview
Qualification Title
LICQual Level 6 Diploma in Healthcare Marketing Strategy
Total Units
6
Total Credits
120
GLH
480
Qualification #
LICQ2200788
Qualification Specification
To enroll in the LICQual Level 6 Diploma in Healthcare Marketing Strategy , applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200788-1 |
Principles of Healthcare Marketing |
20 |
80 |
|
LICQ2200788-2 |
Market Research and Analysis |
20 |
80 |
|
LICQ2200788-3 |
Brand Management and Patient Engagement |
20 |
80 |
|
LICQ2200788-4 |
Digital Marketing and Social Media Strategy |
20 |
80 |
|
LICQ2200788-5 |
Strategic Marketing Planning in Healthcare |
20 |
80 |
|
LICQ2200788-6 |
Project and Change Management in Healthcare Marketing |
20 |
80 |
By the end of this course, learners will be able to:
Unit 1: Principles of Healthcare Marketing
- Understand the core principles and frameworks of healthcare marketing.
- Identify the roles and responsibilities of marketing professionals within healthcare organisations.
- Analyse patient behaviour, market needs, and healthcare service demand.
- Evaluate ethical and regulatory considerations in healthcare marketing.
- Assess the strategic importance of marketing for organisational performance.
Unit 2: Market Research and Analysis
- Understand qualitative and quantitative research methods in healthcare marketing.
- Conduct market segmentation and identify target audiences.
- Perform competitor analysis and SWOT evaluations for healthcare services.
- Analyse healthcare trends, patient demographics, and market opportunities.
- Use research data to inform strategic marketing decisions.
Unit 3: Brand Management and Patient Engagement
- Understand the principles of healthcare brand development and management.
- Develop patient-centric marketing strategies to enhance engagement.
- Evaluate communication techniques for improving patient experience.
- Analyse reputation management and public relations in healthcare contexts.
- Design strategies to increase patient loyalty and long-term engagement.
Unit 4: Digital Marketing and Social Media Strategy
- Understand the role of digital marketing in healthcare promotion.
- Develop effective social media strategies and digital content plans.
- Apply search engine optimisation (SEO) and online advertising techniques.
- Utilise email marketing, blogs, and campaigns to reach target audiences.
- Monitor and evaluate digital marketing performance using analytics and KPIs.
Unit 5: Strategic Marketing Planning in Healthcare
- Understand the process of designing and implementing marketing strategies.
- Align marketing objectives with organisational goals and healthcare priorities.
- Plan budgets, allocate resources, and manage marketing campaigns.
- Monitor marketing effectiveness and evaluate key performance indicators.
- Assess risks and evaluate the success of strategic marketing initiatives.
Unit 6: Project and Change Management in Healthcare Marketing
- Plan, execute, and manage healthcare marketing projects effectively.
- Apply change management principles to marketing initiatives.
- Coordinate cross-functional teams and engage stakeholders in marketing projects.
- Evaluate project outcomes, return on investment (ROI), and overall impact.
- Demonstrate leadership and communication skills in healthcare marketing contexts.
The LICQual Level 6 Diploma in Healthcare Marketing Strategy is designed for experienced professionals in healthcare and marketing who wish to enhance their expertise, advance their careers, and play a strategic role in healthcare organisations. This course is ideal for:
- Healthcare Marketing Professionals: Marketing managers, executives, and specialists working within hospitals, clinics, or healthcare organisations.
- Healthcare Administrators and Managers: Individuals responsible for promoting services, improving patient engagement, and managing marketing initiatives.
- Business Development and Strategy Professionals: Professionals involved in planning, implementing, and evaluating marketing strategies in healthcare.
- Communications and Public Relations Officers: Individuals managing reputation, patient communication, and public engagement for healthcare providers.
- Professionals Seeking Career Progression: Learners aiming for senior or leadership roles in healthcare marketing, strategy, and brand management.
- CPD-Focused Professionals: Learners committed to Continuing Professional Development (CPD) and advancing their knowledge of healthcare marketing strategy.
This diploma is not suitable for entry-level learners and is tailored for those with prior experience or qualifications in marketing, management, or healthcare operations, ready to develop advanced strategic marketing expertise.
To ensure high-quality delivery and successful learner outcomes, centres offering the LICQual Level 6 Diploma in Healthcare Marketing Strategy must meet the following requirements:
- Qualified and Competent Staff: Centres must employ trainers and assessors with relevant qualifications and professional experience in healthcare marketing, strategic planning, and digital marketing. Staff should have the expertise to support Level 6 learners effectively.
- Comprehensive Learning Resources: Centres must provide learners with access to up-to-date textbooks, digital resources, marketing software, and tools necessary for practical exercises, campaign planning, and analytics.
- Appropriate Facilities: Training environments should include classrooms, computer labs, and secure IT systems that support simulations, digital marketing activities, and online learning components.
- Assessment and Feedback Systems: Centres must implement robust procedures for formative and summative assessments, including project work, case studies, and written assignments, ensuring learners demonstrate competence.
- Commitment to Continuing Professional Development (CPD): Centres should support learners’ ongoing professional development through workshops, seminars, and access to industry updates in healthcare marketing.
- Compliance with Regulatory Standards: Centres must adhere to national and international standards for training delivery, data protection, and quality assurance to maintain safe, effective, and ethical learning practices.
- Supportive Learning Environment: Centres must provide guidance, mentoring, and learner support services to facilitate successful course completion and career progression.
Meeting these centre requirements ensures that learners receive a professional, high-quality educational experience, equipping them with the advanced skills and knowledge necessary to excel in healthcare marketing strategy roles.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
