The LICQual Level 3 Diploma in Healthcare Marketing Strategy is a specialised qualification designed for professionals working in healthcare, social care, and related sectors who wish to develop expertise in strategic marketing and service promotion. This programme is not intended for fresh candidates; it is specifically developed for learners with professional experience who aim to enhance their career prospects, expand their knowledge, and strengthen their Continuing Professional Development (CPD).
In today’s competitive healthcare environment, effective marketing strategies are essential for promoting services, engaging patients, and supporting organisational growth. This diploma equips learners with the skills to analyse market trends, develop strategic marketing plans, and implement campaigns that align with organisational objectives. Learners will gain practical knowledge in branding, digital marketing, patient engagement, market research, and performance evaluation, preparing them to make data-driven decisions that enhance service delivery and patient satisfaction.
Centres delivering this qualification must employ competent and qualified staff with expertise in healthcare marketing, strategy, and communication. Additionally, centres are required to provide access to all necessary study materials, resources, and facilities to ensure high-quality training and support learner success.
By completing this diploma, learners will acquire the knowledge and practical skills required to take on marketing and strategic planning responsibilities within healthcare organisations.
Course Overview
Qualification Title
LICQual Level 3 Diploma in Healthcare Marketing Strategy
Total Units
6
Total Credits
60
GLH
240
Qualification #
LICQ2200758
Qualification Specification
To enroll in the LICQual Level 3 Diploma in Healthcare Marketing Strategy, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200758-1 |
Principles of Healthcare Marketing |
10 |
40 |
|
LICQ2200758-2 |
Healthcare Market Research and Analysis |
10 |
40 |
|
LICQ2200758-3 |
Strategic Marketing Planning in Healthcare |
10 |
40 |
|
LICQ2200758-4 |
Branding, Communication, and Patient Engagement |
10 |
40 |
|
LICQ2200758-5 |
Digital Marketing and Social Media in Healthcare |
10 |
40 |
|
LICQ2200758-6 |
Evaluating Marketing Performance and Continuous Improvement |
10 |
40 |
By the end of this course, learners will be able to:
Unit 1: Principles of Healthcare Marketing
By the end of this unit, learners will be able to:
- Explain the fundamental principles and concepts of healthcare marketing.
- Analyse the role of marketing in healthcare service delivery and organisational growth.
- Evaluate the impact of marketing strategies on patient engagement and satisfaction.
- Apply marketing principles to support organisational objectives and service improvement.
Unit 2: Healthcare Market Research and Analysis
By the end of this unit, learners will be able to:
- Conduct research to identify healthcare market trends, patient needs, and service gaps.
- Analyse data to support informed marketing and strategic decisions.
- Evaluate market research methods and their effectiveness in healthcare contexts.
- Apply research findings to develop evidence-based marketing strategies.
Unit 3: Strategic Marketing Planning in Healthcare
By the end of this unit, learners will be able to:
- Develop strategic marketing plans aligned with healthcare organisational goals.
- Identify key objectives, target audiences, and performance indicators for marketing initiatives.
- Apply strategic thinking to optimise marketing resources and campaigns.
- Evaluate the effectiveness of marketing plans and adjust strategies for improvement.
Unit 4: Branding, Communication, and Patient Engagement
By the end of this unit, learners will be able to:
- Develop and implement branding strategies to enhance organisational identity.
- Apply effective communication techniques to engage patients and stakeholders.
- Analyse methods to improve patient experience and satisfaction through marketing initiatives.
- Evaluate the impact of branding and communication on service perception and loyalty.
Unit 5: Digital Marketing and Social Media in Healthcare
By the end of this unit, learners will be able to:
- Utilise digital marketing tools and social media platforms for healthcare promotion.
- Develop online campaigns that align with organisational objectives and compliance standards.
- Analyse digital engagement metrics to optimise marketing strategies.
- Apply ethical and professional practices in digital marketing and online communications.
Unit 6: Evaluating Marketing Performance and Continuous Improvement
By the end of this unit, learners will be able to:
- Monitor and evaluate the effectiveness of healthcare marketing campaigns.
- Analyse key performance indicators and outcomes to inform future strategies.
- Identify areas for continuous improvement in marketing initiatives.
- Apply evidence-based approaches to enhance marketing impact and organisational success.
This qualification is designed for professionals seeking to enhance their expertise in healthcare marketing and strategic planning. It is ideal for:
- Healthcare Managers and Administrators responsible for promoting services and improving patient engagement.
- Marketing and Communications Professionals working within healthcare organisations who want to specialise in healthcare strategy.
- Healthcare Practitioners seeking to develop marketing awareness to support service delivery and patient satisfaction.
- Policy Makers and Strategy Officers involved in healthcare planning, service promotion, and organisational development.
- Project Managers and Team Leaders looking to implement marketing campaigns effectively and measure outcomes.
- Professionals Focused on CPD aiming to expand their knowledge, advance their careers, and take on more senior marketing roles.
- Community and Public Health Professionals interested in promoting healthcare services and improving engagement with patients and stakeholders.
Centres wishing to deliver this qualification must meet the following requirements to ensure high-quality learning, teaching, and assessment:
- Qualified and Competent Staff: Centres must employ trainers, tutors, and assessors with relevant qualifications, experience, and expertise in healthcare marketing, strategic planning, and communication.
- Access to Appropriate Learning Resources: Centres must provide learners with up-to-date study materials, case studies, marketing tools, and access to digital platforms for practical application.
- Facilities and Equipment: Centres should offer suitable learning environments, including classrooms, ICT support, and, where applicable, access to simulated marketing software or practical exercises.
- Assessment and Quality Assurance: Centres must implement robust systems for fair assessment, internal verification, and quality assurance to maintain the integrity and consistency of the qualification.
- Learner Support Services: Centres must provide academic guidance, mentoring, and career support to help learners achieve their full potential.
- Compliance with Professional Standards: Centres must ensure delivery aligns with recognised standards, ethics, and best practices in healthcare marketing and strategic management.
- Staff Continuing Professional Development (CPD): Teaching and assessing staff should engage in ongoing CPD to maintain expertise in healthcare marketing, digital strategy, and regulatory compliance.
These requirements ensure that centres provide a structured, professional, and supportive learning environment, enabling learners to succeed and confidently apply healthcare marketing strategy knowledge in professional settings.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
