LICQual Level 3 Diploma in Sales and Marketing - Multi-channel Marketer

In today’s digital-first economy, customers are engaging with brands across multiple platforms—from social media and email to search engines, apps, and in-store experiences. The LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer is designed to equip learners with the essential knowledge, tools, and strategies to navigate and thrive in this dynamic, interconnected marketing landscape. This qualification is perfect for individuals who want to build a rewarding career in sales and marketing while mastering the art of reaching customers through integrated channels.

This industry-relevant diploma focuses on the core principles of sales and marketing while emphasizing multi-channel campaign planning, digital engagement, content development, and performance analysis. Learners will explore how to effectively deliver consistent brand messaging across touchpoints and measure the impact of campaigns using key metrics. From customer journey mapping to cross-platform strategy alignment, the course prepares students to become agile, data-informed marketers.

The course is built around 6 comprehensive units, offering a total of 60 credits and 240 guided learning hours (GLH). Each unit is tailored to meet international vocational education standards and provides real-world applications in marketing roles. Students will gain hands-on experience using the latest tools and platforms while learning from case studies and simulations that reflect real marketing challenges faced by businesses today.

Whether you’re an aspiring marketer, a small business owner, or an entry-level professional seeking advancement, this diploma offers a future-focused pathway into the digital marketing industry. It’s also ideal for individuals looking to upskill in areas such as social media marketing, e-commerce, SEO, paid media, CRM systems, and omnichannel retail marketing.

By enrolling in the LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, you’ll gain the skills to create unified customer experiences and drive marketing success across digital and traditional platforms. This qualification doesn’t just open doors—it empowers you to lead in a competitive, tech-enabled marketing world.

Course Overview

Qualification Title

LICQual Level 3 Diploma in Sales and Marketing – Multi-channel Marketer

Total Units

6

Total Credits

60

GLH

240

Qualification #

LICQ22005778

Qualification Specification

Download Qualification Specification

To enroll in the LICQual Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, applicants must meet the following criteria:

  • Age Requirement: Applicants must be at least 18 years old.
  • Educational Requirements: A minimum of a Level 2 qualification (such as GCSEs or equivalent) is required. Applicants with vocational qualifications in business, marketing, or digital media will be considered favorably.
  • Experience: No formal experience is necessary; however, prior exposure to marketing, sales, or digital platforms is beneficial and may support your understanding of the course content.
  • English Language Proficiency: Learners must have a good command of the English language. Non-native English speakers should demonstrate English proficiency equivalent to IELTS 5.0 or CEFR Level B1 to ensure effective participation and comprehension.

Qualification#

Unit Title

Credits

GLH

LICQ2200578-1

Fundamentals of Sales and Marketing Principles

10

40

LICQ2200578-2

Multi-Channel Marketing Strategies and Customer Journey Mapping

10

40

LICQ2200578-3

Digital Marketing Tools and Techniques Across Platforms

10

40

LICQ2200578-4

Campaign Planning, Implementation, and Optimization

10

40

LICQ2200578-5

Customer Relationship Management (CRM) and Data-Driven Marketing

10

40

LICQ2200578-6

Marketing Analytics, Performance Metrics, and Reporting

10

40

By the end of this course, learners will be able to:

Unit 1: Fundamentals of Sales and Marketing Principles
By the end of this unit, learners will be able to:

  1. Explain the core concepts and functions of sales and marketing.
  2. Identify the components of the marketing mix (4Ps/7Ps) and their strategic use.
  3. Analyze customer buying behaviors and decision-making processes.
  4. Describe how segmentation, targeting, and positioning influence marketing success.
  5. Apply basic principles of integrated marketing communications.

Unit 2: Multi-Channel Marketing Strategies and Customer Journey Mapping
By the end of this unit, learners will be able to:

  1. Define multi-channel marketing and its importance in customer engagement.
  2. Develop marketing strategies that integrate traditional and digital channels.
  3. Map customer journeys and touchpoints to improve conversion and loyalty.
  4. Align marketing efforts with different stages of the customer lifecycle.
  5. Evaluate the effectiveness of multi-channel strategies.

Unit 3: Digital Marketing Tools and Techniques Across Platforms
By the end of this unit, learners will be able to:

  1. Identify key digital marketing tools and platforms (e.g., email, social media, PPC).
  2. Create and manage basic digital marketing activities using online tools.
  3. Apply SEO and paid advertising techniques to improve visibility and traffic.
  4. Adapt content and messaging for different digital platforms.
  5. Monitor and report on digital engagement using basic analytics tools.

Unit 4: Campaign Planning, Implementation, and Optimization
By the end of this unit, learners will be able to:

  1. Plan integrated marketing campaigns with clear objectives and timelines.
  2. Coordinate campaign elements across various platforms and teams.
  3. Implement campaigns using content calendars, budgets, and workflows.
  4. Apply A/B testing and optimization techniques to improve campaign results.
  5. Evaluate campaign outcomes and recommend improvements.

Unit 5: Customer Relationship Management (CRM) and Data-Driven Marketing
By the end of this unit, learners will be able to:

  1. Explain the role of CRM in building long-term customer relationships.
  2. Use CRM tools to manage customer data, segment audiences, and track interactions.
  3. Develop personalized marketing strategies based on customer insights.
  4. Apply lead nurturing techniques to increase conversion and retention.
  5. Assess the impact of data-driven marketing on campaign effectiveness.

Unit 6: Marketing Analytics, Performance Metrics, and Reporting
By the end of this unit, learners will be able to:

  1. Identify key marketing metrics (e.g., ROI, conversion rate, CTR) and their uses.
  2. Use tools such as Google Analytics, CRM dashboards, and campaign trackers.
  3. Analyze marketing data to assess campaign performance.
  4. Prepare and present performance reports for stakeholders.
  5. Make data-driven decisions to optimize future marketing activities.

This course is ideal for:

  • Aspiring Marketers and Sales Professionals who want a comprehensive foundation in modern, multi-platform marketing strategies.
  • School Leavers or College Graduates who want to enter the marketing industry with practical, job-ready skills and a recognized international qualification.
  • Social Media Enthusiasts and Digital Creators looking to formalize their skills and turn their passion into a professional marketing career.
  • Marketing Assistants and Junior Executives aiming to upskill in campaign planning, customer journey mapping, and data-driven marketing.
  • Small Business Owners and Entrepreneurs who manage their own marketing and want to reach customers more effectively across multiple channels.
  • Freelancers or Self-Employed Professionals who want to offer marketing services to clients and expand their digital marketing capabilities.
  • Salespeople who want to integrate marketing tools and strategies into their selling process for better lead generation and conversion.
  • Career Changers seeking a transition into a future-proof industry where digital communication skills are in high demand.
  • E-commerce or Retail Staff looking to enhance customer engagement and brand visibility through cross-channel marketing.
  • Anyone with an interest in marketing, branding, and customer engagement who wants to gain a deeper understanding of how to connect with audiences in today’s digital economy.

Assessment and Verification

All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.

To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.

Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.

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