The LICQual Level 1 Award in Generative AI for Businesses is an introductory course designed to empower professionals with foundational knowledge and practical insights into the transformative capabilities of Generative AI in today’s corporate landscape.
As businesses increasingly adopt AI-driven tools to optimize operations and create intelligent systems, this course offers a comprehensive understanding of how Generative AI technologies are revolutionizing workflows, product development, marketing, customer service, and decision-making processes. Whether you’re a small business owner, entrepreneur, or professional eager to future-proof your career, this course provides the essential building blocks to confidently explore and implement AI solutions in your business environment.
In this rapidly evolving digital era, the LICQual Level 1 Award in Generative AI for Businesses introduces participants to the core principles of Generative AI, including how large language models (LLMs), image generators, and synthetic media tools function.
The course focuses on real-world business applications—demonstrating how Generative AI can support content creation, automate repetitive tasks, enhance customer engagement, and drive innovation. With a balance between theory and application, learners gain hands-on exposure to tools like ChatGPT, DALL·E, and other AI platforms that are becoming integral to modern business operations.
Participants will explore key topics such as AI fundamentals, ethical considerations, business-specific use cases, prompt engineering, AI tool integration, and risk management. Each unit has been designed to align with international vocational training standards, ensuring that learners gain practical, actionable skills that are immediately applicable within their professional contexts.
As part of the LICQual Level 1 Award in Generative AI for Businesses, learners will develop a foundational understanding of how to evaluate, select, and apply AI technologies in line with their business goals.
The course also emphasizes responsible AI use and offers insights into regulatory frameworks and data privacy implications, helping participants make informed, ethical decisions. By the end of the program, learners will have the confidence to initiate AI-driven strategies and contribute to the digital transformation of their organization.
This course serves as the ideal starting point for anyone looking to explore AI-driven innovation without requiring a technical background. Through expert-led instruction, case studies, and practical exercises, the LICQual Level 1 Award in Generative AI for Businesses provides a unique opportunity to harness the power of emerging AI technologies and unlock new pathways for growth, efficiency, and competitive advantage in today’s AI-enabled business world.
Course Overview
Qualification Title
LICQual Level 1 Award in Generative AI for Businesses
Total Units
6
Total Credits
6
GLH
12
Qualification #
LICQ2200521
Qualification Specification
To enroll in the LICQual Level 1 Award in Generative AI for Businesses applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200521-1 |
Introduction to Generative AI and Its Business Applications |
1 |
2 |
|
LICQ2200521-2 |
Understanding AI Terminology and Key Concepts |
1 |
2 |
|
LICQ2200521-3 |
Basic Tools for Text, Image, and Audio Generation |
1 |
2 |
|
LICQ2200521-4 |
Ethics and Responsible Use of Generative AI |
1 |
2 |
|
LICQ2200521-5 |
Practical Use Cases in Marketing and Customer Engagement |
1 |
2 |
|
LICQ2200521-6 |
Future Trends and Career Pathways in Generative AI |
1 |
2 |
By the end of this course,applicants will be able to:
Upon successful completion of this course, learners will be able to:
- Introduction to Generative AI and Its Business Applications
- Explain the foundational concepts of Generative AI and its role in transforming modern business practices.
- Identify key areas where Generative AI can be applied to enhance productivity, creativity, and decision-making.
- Understanding AI Terminology and Key Concepts
- Define essential AI-related terms including models, datasets, prompts, training, and inference.
- Distinguish between different types of AI, with emphasis on generative models and their business relevance.
- Basic Tools for Text, Image, and Audio Generation
- Demonstrate basic use of leading Generative AI tools for creating content such as text, images, and audio.
- Understand the limitations and capabilities of commonly used AI platforms like ChatGPT, DALL·E, and similar applications.
- Ethics and Responsible Use of Generative AI
- Recognize ethical challenges such as bias, misinformation, and intellectual property concerns in AI-generated content.
- Apply best practices for responsible and transparent use of Generative AI in a business environment.
- Practical Use Cases in Marketing and Customer Engagement
- Identify and explain how Generative AI can support marketing strategies, customer service, and user personalization.
- Apply AI tools to simulate basic marketing content creation and customer interaction workflows.
- Future Trends and Career Pathways in Generative AI
- Explore emerging trends and innovations in the field of Generative AI relevant to business operations.
- Describe potential career opportunities and skill development paths related to AI in the business context.
This diploma is ideal for:
- Individuals working in business operations who want to understand how Generative AI can streamline workflows
- Entrepreneurs and small business owners seeking to integrate AI tools into their day-to-day functions
- Marketing professionals looking to enhance content creation and customer engagement using AI
- Entry-level employees aiming to upskill and stay competitive in the evolving job market
- Business analysts interested in leveraging AI for data-driven decision-making
- Freelancers and digital creators exploring AI tools for text, image, and media generation
- Administrative staff seeking to automate routine tasks using simple AI applications
- Professionals in customer service roles aiming to improve service delivery through AI chatbots and personalization
- Students and recent graduates wanting to build foundational knowledge in Generative AI for career development
- Team leaders and managers exploring innovative ways to improve productivity and efficiency
- HR professionals looking to understand the future of AI in workforce planning and recruitment
- Non-technical professionals who want a beginner-friendly entry into the world of AI for business
- Consultants and trainers aiming to incorporate AI-driven solutions in client offerings
- E-commerce operators and social media managers looking to use AI for creative product descriptions, visuals, and engagement
- Anyone curious about how Generative AI is changing business landscapes and interested in future-proofing their career
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.
